Brand Manager

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At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family‑owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award‑winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go‑Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®.

At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

The Brand Manager will lead and manage key aspects of siggi’s brand within Lactalis US Yogurt’s (LUSY) portfolio. This position will drive the development and execution of brand strategies that enhance siggi’s brand equity and market presence. The Brand Manager will report to Brand Director.

• Lead annual and long‑term brand plans to meet company objectives of market share, volume sales, cash‑flow, and contribution margin.
• Responsible for brand Profit and Loss (P&L) and comprehends the essential levers to increase profitability over time.
• Acts as a custodian of consumer insights, competitive landscape, and data analytics to build, measure, track, and if necessary, shift brand strategy to stay true to financial goals.
• Responsible for brand advertising activities, renovation, and innovation:.
• Manages cross‑agency relationships, including media, PR, creative, and independents to see through the execution of brand campaigns.
• Collaborate with Research and Development (R&D, consumer insights, manufacturing, engineering, sales, and finance to take innovation projects from concept to reality
• Translate brand objectives into channel specific programs and executions.:
• Own end‑ to‑ end business processes with cross functional partners.
• Collaborate with omni‑channel marketing and Headquarter (HQ) sales to guide segment and account specific programs to drive demand and relevance with consumers and customers.
• Provide field sales with the tools and materials they need to achieve sales targets.
• Perform in‑depth analysis and reporting of multi‑channel marketing, promotional campaigns and programs to optimize their performance.
• Responsible for personnel management of an assistant brand manager and providing leadership, direction and mentoring to the team.
• Perform other duties as assigned.

• Bachelor's degree is required. Master’s degree is preferable.
• 5+ years Brand/Product experience with consumer goods company required.
• Must have strong leadership, business, creative and analytic skills.
• Consumer marketing experience with a natural product and/or food company is a plus.
• Ability to prioritize and meet deadlines within specified time constraints and adapt to the…