AI Outbound Marketing Manager

Email Marketing Linked In Marketing Campaign Optimization Copywriting Performance Analysis Data-Driven Decision Making Sales Engagement Tools Experimentation Methodology Curiosity Problem-Solving Collaboration B2B SaaS Marketing

Hi, I'm Tim ! I run Scaled Outbound 've spent the last year building the system: campaign architecture, the tooling stack, and the automated email and Linked In motion that reaches buyers with thoughtful messaging at a volume no human team can match. Here's where it breaks. The moment a campaign ships, my attention is already pulled to the next priority.

So the work that makes a good campaign great isn't happening with the level of care it deserves; refreshing and optimizing copy before it fatigues, finding creative new hooks by pulling in from the amazing content library and listening infrastructure, and partnering with other members of the team to create a complete 'happy prospect > customer journey'. This role exists to close this gap.

We're looking for someone who is deeply curious, with great taste, and who gets energy from optimizing campaigns to perfection, institutionalizing learnings, and scaling the learnings we have from across the business into the most thoughtful, genuinely valuable, and high-converting campaigns. You can think of yourself as the owner of everything that happens after a Scaled Outbound campaign goes live.

• Optimizing and scaling outbound campaigns.
• Keep the automated motion from going stale. You'll co-own the email and Linked In sequences with the Program Manager. Sequence refresh, new angles, and killing fatigue before it shows up in the numbers. A big part of success in this role is ensuring automated motion gets better over time instead of aging out.
• Own copy optimization and conversion. You're copy-obsessed. You can look at an underperforming sequence, understand why, and then fix it. This includes owning the Twain prompt library that shapes our 1:1 generated copy, tuning it so personalization at volume reads like a sharp human wrote it, not a machine.
• Turn performance data into action. You'll own QA and performance analysis for the automated motion and be able to quickly and decisively conclude what is and isn't working, and then have the curiosity and first principle thinking to know how to redesign and optimize your way into conversion.
• Collate and integrate materials and learnings from Sales, PMM, and Content. You'll work directly with Sales Managers, Product Marketing, and Content to pull fresh proof points, launches, and data into active sequences, so the messaging always reflects our sharpest current story.
• Co-own program-level physical touches. The programs will vary from ICP-tailored gifting (never airpods) to event invitations, and user group meetups.

• You have a creative experimental mindset, strong opinions about what good copy looks like, and no fear of testing unconventional approaches
• You're energized by optimization, not just creation. You'd rather make a live campaign convert 20% better than write a brand-new one from scratch
• You're copy and customer obsessed, you take time to understand the buyer and can diagnose why a sequence is underperforming, then act on it
• You read campaign performance data fluently and turn it into the next play
• You've run cold outbound sequences before (email or Linked In)
• You like owning something horizontal that raises the performance of every campaign the team builds

There are two paths into this role and we're open to both:

• Marketing side. Demand gen, growth, or lifecycle/outbound marketing at a B2B SaaS company, where you personally wrote and optimized cold sequences rather than briefing them.
• Sales side. You've spent multiple years in outbound sales, starting as a BDR/SDR. If you moved into an AE role, you kept running your own outbound. You built your own lists, wrote your own sequences, and sourced a meaningful share of your pipeline from cold outbound at real volume.

Either way, what we're actually looking for is the same:

• You've written cold email and/or Linked In sequences and been measured on what they produced
• You've worked in a sequencing or sales engagement tool (Instantly, Smartlead, Hey Reach, or similar) and can read performance data without waiting on an analyst/ops
• You reach for AI to compress your own work, whether that's research, first drafts, pattern-finding in performance data, or building…