Marketing Project & Business Development Coordinator - Sch

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Full Time First/Mid-Level Mgrs Laurel, MS, US

Job Title

Marketing Project & Business Development Coordinator

Department

Marketing - South Central

Full Time/PRN

Full Time, Onsite

Job Summary

This role will primarily focus on supporting SCRMC’s Marketing and Public Relations efforts in a project management capacity, while also serving in a business development function representing the organization with internal and external providers. Success in this role will include the ability to be detail-oriented, timely in responses, demonstrate a high level of collaboration across the health system as well as with external stakeholders, and present oneself in a positive and professional manner at all times.

Responsibilities

• Work closely with other members of the Marketing team and internal/external audiences who make requests through Marketing.
• Ability to work closely with South Central Regional Medical Center leadership, Marketing and internal committees to successfully execute events, campaigns and collateral materials (digital and print) that support organizational goals and service line growth.
• Complete requests submitted in a correct, professionally presented and timely manner.
• Work with others in the Marketing team to ensure their assigned tasks are submitted in a correct, professionally presented and timely manner.
• Coordinate meetings, maintain records, and support operational functions across departments as needed.

Web Content Management

• Ensure the SCRMC website and associated digital content is updated and maintained to confirm accurate, timely and engaging information for patients, providers and the community.
• Collaborate with Marketing to align messaging and branding across all platforms.
• Manage the day-to-day operations of the website and digital platforms, ensuring content accuracy, data integrity and a positive user experience.
• Assist with integrating campaigns across digital platforms and troubleshooting content or technical issues as they arise.

Project Management

• Be the internal point person for Marketing - gather information about goals and deliverables to then communicate to the team.
• Be the administrator to Basecamp (project management software) and create/manage projects based on requests and define project scope, goals, deliverables and timeline.
• Assist in the development of templates, policies and procedures that aid in the efficiency in the usage of Basecamp and management of our projects.
• Break down projects and campaigns into actionable tasks and assign them to team members with deadlines.
• Schedule check-ins and provide feedback and updates for the internal marketing team and audiences we are serving.

Media Coordination

• Coordinate with local print publication representatives to submit ads.
• Monitor campaign metrics and provide regular reports, insights, and recommendations for ongoing improvement.

Content Creation

• Assist in the development of creative content ideas and collaborate with Marketing team members to produce collateral materials that resonate with the target audience.
• Assist in the development of creative content that is aligned with South Central’s brand identity.

Administrative Support

• Coordinate meetings, maintain records and support departmental operational functions
• Assist with committee coordination and other duties as assigned

Business Development

• Serve as a liaison between SCRMC and both internal and external providers, making regular in-person visits to discuss new and existing service lines, organizational capabilities and opportunities for enhanced collaboration.
• Proactive…