Sr. Manager, Product Marketing- Products

Austin, Texas, United States;
Dallas, Texas, United States;
Morristown, New Jersey, United States;
San Jose, California, United States

Title: Sr. Manager, Product Marketing
- New Products

Location: Austin, TX | Dallas, TX | Morristown, NJ | San Jose, CA (Hybrid)

Reporting to: Director of Performance Marketing

Hippo was built on a promise: make home ownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.

Today, that sametech-native approach powers our work beyond homeowners.

Hippooperatesas a diversifiedcarrierplatform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences.

Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.

Ifyou'reenergized by building what'snext,we'dlove to meet you.

This is a rare opportunity to build a function, not just fill a role. Hippo has led innovation in consumer home insurance since inception , and we are now standing up a product marketing discipline that carries that innovation to market. You will define what it is, how it works, and what it delivers.

Your first mandate is Hippo+: a net-new owned product — a bundled home protection offering unlike anything else in our portfolio — and one of three core engines driving Hippo's 2027 Homeowners Growth strategy. You will be the voice, the strategist, and the architect of how we bring Hippo+ to market.

Reporting to the Director of Performance Marketing and working cross-functionally with multiple stakeholders across product, insurance, legal, and sales, you will y ou will drive everything from persona definition and competitive positioning to sales enablement and launch readiness. You will also direct a significant portion of the agile workforce building this product — scoping the work, setting the standard, and holding the quality line .

This role sits at the intersection of product, marketing, and sales — with real authority, real visibility, and a real chance to build something that matters.

Y ou will define the product marketing frameworks, connections, and evaluation model that every future Hippo product runs through — turning what you learn on the first launch into how this company brings anything new to market.

You’re the strategic builder who thrives on a blank page — someone who’s just as comfortable defining product narrative and enablement strategy as they are driving alignment across every agent, channel, and customer touchpoint. You bring a strong track record of taking ambitious growth initiatives from day-one concept to scale, an ability to write the playbook from scratch rather than just execute one, and a knack for creating scalable foundations that govern how new products hit the market.

You’re a high-ownership, adaptable collaborator who turns complex, category-defining products into clear, compelling messaging while keeping cross-functional teams aligned and moving forward.

• Own positioning and message hierarchy for the Hippo product, including the insurance-plus-warranty category
• Define, refine, and maintain target personas, grounded in customer voice, data and research synthesis
• Lead competitive intelligence across the insurance-and-warranty category, tracking competitor filings, pricing moves, and positioning changes
• Build and maintain sales enablement content including battle cards, objection handling guides, one-pagers, and state-specific plan descriptions in partnership with Cinch
• Develop and manage the pre-approved language library that governs what we say and how we sell Hippo…