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Growth marketer, Digital Marketing

Job in Northern, Floyd County, Kentucky, USA
Listing for: Kongi
Full Time position
Listed on 2026-10-09
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 70000 - 110000 USD Yearly USD 70000.00 110000.00 YEAR
Job Description & How to Apply Below

The role

We're looking for a Growth Marketer to get Kongi into the hands of more shoppers, and keep them coming back.

You'll own how people find Kongi, download it and make their first purchase: paid social, the App Store, search, creators, invites and the messages that bring shoppers back. It's hands-on, full-funnel growth at an early-stage consumer app, where what you test this week shows up in the numbers next week.

What you'll do

Grow installs
  • Plan, launch and run campaigns on Tik Tok, Meta and Apple Search Ads, from the creative brief to the budget.
  • Own the App Store listing: screenshots, keywords, ratings and the tests that improve them.
  • Grow 's search traffic across product, category and brand pages.
Turn installs into shoppers
  • Map the path from first open to first purchase, and fix where people drop off with the product team.
  • Build lifecycle marketing: the push notifications, emails and in-app moments that bring shoppers back.
  • Run the invite program: the rewards, the messages and where invites happen.
Build our creator program
  • Find and sign creators whose audiences love to shop, and make it easy for them to share Kongi.
  • Track what every creator's posts bring in, and grow the ones that work.
Measure everything
  • Own the funnel: cost per install, first purchases, retention and payback.
  • Run experiments end to end, and share what worked and what didn't.

What we're looking for

  • 3+ years in growth or performance marketing for a consumer app or marketplace.
  • Hands-on experience running paid social and App Store campaigns with real budgets.
  • Comfort with data: you can set up tracking, read a funnel and run your own analysis.
  • A clear writer who can brief creative and write copy that converts.
  • You know how shoppers find and talk about products on Tik Tok and Instagram.
  • Self-directed: you find the highest-leverage work without being told.

Bonus points

  • You've grown a marketplace, shopping or rewards app.
  • Experience with mobile attribution (SKAdNetwork, Apps Flyer or Adjust).
  • You've built an influencer, affiliate or referral program from scratch.
  • SQL.

What success looks like

  • Paid channels that grow installs at a cost that pays back.
  • More new shoppers making a first purchase in their first week.
  • A creator program that brings in new shoppers every week.
  • A weekly growth report the whole team reads.

About you

You treat every channel as an experiment and every number as a question. You'd rather ship a test today than plan the perfect campaign next month, and you can explain why something worked, not just that it did. You love a good deal, and a product that pays people to shop is one you'd tell your friends about.

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