Growth marketer, Digital Marketing
Listed on 2026-10-09
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing
The role
We're looking for a Growth Marketer to get Kongi into the hands of more shoppers, and keep them coming back.
You'll own how people find Kongi, download it and make their first purchase: paid social, the App Store, search, creators, invites and the messages that bring shoppers back. It's hands-on, full-funnel growth at an early-stage consumer app, where what you test this week shows up in the numbers next week.
What you'll do
Grow installs- Plan, launch and run campaigns on Tik Tok, Meta and Apple Search Ads, from the creative brief to the budget.
- Own the App Store listing: screenshots, keywords, ratings and the tests that improve them.
- Grow 's search traffic across product, category and brand pages.
- Map the path from first open to first purchase, and fix where people drop off with the product team.
- Build lifecycle marketing: the push notifications, emails and in-app moments that bring shoppers back.
- Run the invite program: the rewards, the messages and where invites happen.
- Find and sign creators whose audiences love to shop, and make it easy for them to share Kongi.
- Track what every creator's posts bring in, and grow the ones that work.
- Own the funnel: cost per install, first purchases, retention and payback.
- Run experiments end to end, and share what worked and what didn't.
What we're looking for
- 3+ years in growth or performance marketing for a consumer app or marketplace.
- Hands-on experience running paid social and App Store campaigns with real budgets.
- Comfort with data: you can set up tracking, read a funnel and run your own analysis.
- A clear writer who can brief creative and write copy that converts.
- You know how shoppers find and talk about products on Tik Tok and Instagram.
- Self-directed: you find the highest-leverage work without being told.
Bonus points
- You've grown a marketplace, shopping or rewards app.
- Experience with mobile attribution (SKAdNetwork, Apps Flyer or Adjust).
- You've built an influencer, affiliate or referral program from scratch.
- SQL.
What success looks like
- Paid channels that grow installs at a cost that pays back.
- More new shoppers making a first purchase in their first week.
- A creator program that brings in new shoppers every week.
- A weekly growth report the whole team reads.
About you
You treat every channel as an experiment and every number as a question. You'd rather ship a test today than plan the perfect campaign next month, and you can explain why something worked, not just that it did. You love a good deal, and a product that pays people to shop is one you'd tell your friends about.
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