Influencer Manager

## Influencer Manager Apply:
Partially Remote:
Hybrid, New Jersey:
Full time:
Posted Today:
JR100806
** Discover What’s Possible at BetMGM
** Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.
As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:
* Medical, Dental, Vision, Life, and Disability Insurance
* 401(k) with company match
* Pre-tax spending accounts including health care FSA and commuter savings
* Flexible paid time off
* Professional development reimbursement and ongoing skills training opportunities
* Employee resource groups
* Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.
** The Opportunity
** The Influencer Marketing Manager will play a pivotal role in building and scaling BetMGM's inaugural Influencer Marketing Program. This is a unique opportunity to shape a new business function and help define how BetMGM (Sports), BetMGM Casino, BetMGM Poker, and affiliated brands show up in creator culture. Working cross-functionally with Media Partnerships, Social Media (Paid and Organic), and our agency partner, this individual will develop and execute influencer marketing strategies that drive brand awareness, affinity, and business impact.
As a champion of influencer marketing and creator-led storytelling, this individual will help establish best practices, demonstrate the value of creator partnerships across the organization, and set the standard for how BetMGM engages within the creator ecosystem. The ideal candidate is a collaborative marketer with a deep understanding of social and influencer trends, has a competitive mindset, and the ability to balance creativity with measurable business outcomes.
** Responsibilities
* ** Alongside cross-functional leadership and our agency partner, develop creator and influencer strategies across paid, organic, earned, and experiential media, supporting both brand awareness and business growth objectives
* Aid in the sourcing, vetting, selection, and activation of creators across sports, entertainment, lifestyle, gaming, culture, and other relevant categories who authentically align with BetMGM brand values, campaign objectives, and target audiences
* Stay ahead of emerging platforms, social trends, creator ecosystems, and cultural conversations to identify opportunities and keep strategies innovative and relevant
* Support all influencer-driven initiatives including experiential events, retail activations, and content amplification across owned, earned, and paid channels
* Act as a key stakeholder and point of contact as we develop our BetMGM influencer program in partnership with our agency partner
* Spearhead creator and influencer campaigns end-to-end, including strategic planning, talent identification, creative briefing, execution, timeline management, content approvals, and performance reporting in tandem with our agency partner
* Guide our agency in creator briefing and content development, ensuring all deliverables remain on-brand, platform-native, culturally relevant, and aligned with campaign goals
* Facilitate cross-functional collaboration between Social, Media…