Social Media Content Specialist

The Social Media Content Specialist supports the mission of Highlands College by managing day-to-day social media execution across multiple accounts, platforms, brands, and content calendars. This role keeps social media projects organized, on schedule, on brand, and aligned with the overall media strategy of the Strategic Communications department.

The Social Media Content Specialist writes and edits social media copy, schedules and publishes content, manages engagement, coordinates content needs, and supports campaign execution.

This role also contributes to content ideation and creative development by helping identify story opportunities, social trends, and engaging content ideas that connect with key audiences. This role requires a strong project manager, competent writer, creative contributor, and detail-oriented teammate who can manage multiple priorities with excellence.

• Maintains multiple content calendars for assigned social media accounts, brands, and campaigns.
• Schedules and publishes content across platforms, including Instagram, Tik Tok, Facebook, Linked In, You Tube, and other relevant channels.
• Prepares captions, tags, links, stories, reels, graphics, videos, and platform-specific posting details.
• Reviews content before publishing to ensure accuracy, grammar, brand alignment, and visual consistency.

• Tracks social media requests, deadlines, approvals, deliverables, and posting schedules.
• Coordinates with teammates, student contributors, and internal departments to gather content and meet deadlines.
• Uses project management tools to organize campaign timelines, event coverage, recurring content, and account-specific priorities.
• Communicates project status and priorities clearly to keep content moving on time.

• Writes clear, compelling, and on‑brand captions for posts, stories, reels, campaigns, and event coverage.
• Contributes creative ideas for social media content, campaigns, trends, student stories, event coverage, and brand‑specific initiatives.
• Adjusts tone and messaging based on the platform, audience, brand, and account.
• Edits and proofreads copy for grammar, clarity, accuracy, and brand voice.
• Helps identify content opportunities by staying aware of social trends, audience behavior, campus moments, and ministry stories.
• Supports additional writing needs for blogs, web, email, or campaign content as needed.

• Actively monitors accounts for comments, direct messages, tags, and mentions, and is expected to reply in a timely, on‑brand manner, including answering questions, addressing concerns, and engaging with followers to build community.
• Supports organic social media campaigns by coordinating content, copy, assets, scheduling, publishing, and creative ideas.
• Assists with real‑time social media coverage for Highlands College events and brand‑specific events.
• Tracks basic content performance and provides updates to support future content planning.

• Collaborates cross‑functionally with Strategic Communications teammates, brand leads, and internal departments to ensure social content supports broader messaging and institutional goals.
• Contributes strategic thinking to content planning, offering input on how social media efforts align with overall brand and communications strategy.
• Brings innovative, forward‑thinking ideas to content development, campaign structure, and audience engagement approaches.

• Participate in ministry at Church of the Highlands and Highlands College by leading small…