Sr. Specialist, Integrated Marketing

With a projected 1,000 cafes in the United States by 2030,Paris Baguette is one of the fastest-growing neighborhood bakery cafés in theworld. Our vision is to reestablish the neighborhood bakery café as the heartof the community around the world. Paris Baguette’s mission is to bring expertly crafted baked and brewed goods through a warm and welcoming bakerycafé experience that delivers joy to everyone.

If you are someone who has heart, wants to spread joy,nourish community, and is ready to rise to the occasion, we are looking for youto join our growing team!

We are seeking an Integrated Marketing Manager who will focus on Local Café Marketing, Grand Opening sand Communications.

This ideal candidate will serve as the Paris Baguette expert in local initiatives and café launch plansas well as driving national campaigns at the local & regional level. This individual will oversee the strategy & approach for all local marketing including media, direct mail, grass roots initiatives and franchisee communications. They will support our operators with localized marketing plansand effective grand opening tactics.

• Lead the development and execution of café level marketing plans that are aligned withbrand standards and designed to achieve sales goals, drive traffic, and increase brand loyalty; LCM (Local Café Marketing)
• Responsible for evaluating the effectiveness of marketing strategies, tactics, & programs; providing feedback and collaborating with the DMs (District Managers) to influence the evolution of programs, systems & processes.
• Develop and maintain relationships with agencies of record for local media, grand opening campaigns, and PR.
• Review and approvecafé grand opening press releases in partnership with franchise development team.
• Manage the local cafémarketing portal (collateral, signage & POP) as well as the portal forlocal media toolkits (Meta, Web ads, and Direct Mail).
• Host franchisee and operator LCM webinars to help educate and streamline local café marketing programs.
• Field operator requests for LCM support and track ongoing campaigns to determine results and effectiveness.
• Support local needs behind grass roots and community initiatives including sponsor ships,fundraising and local charitable opportunities.
• Collaborate with Graphic Design team on LCM creative needs and portal campaign updates based on seasonality.
• Execute strategic CaféGrand Opening plans to ensure strong café openings and return on investment.
• In collaboration with the New Cafe Development team, lead the Franchisees through the Grand Opening process from initial introductory calls and Q&A through budgeting and tactics to ensure a robust café launch.
• Prepare LCM and Grand Opening content presentations for senior leadership meetings that drive actionable decision making and recommendations for the organization.
• Coordinate, draftand execute Weekly Marketing Update content for Gatekeeper communications.
• Provide franchisee sand operators with weekly marketing tips to drive additional sales and traffic within the 4 walls of their cafes.
• Collaborate withcross functional teams to gather content, develop and execute the monthly Paris Baguette newsletter.
• Coordinate and communicate information, content and presentations in preparation for the seasonal campaign readiness calls; pre and post.
• Track data fordaily sales and guest counts as well as any relevant information, i.e. weather events/holidays etc. in order to prepare cafes with appropriate local cafémarketing materials.
• Work with Brand Marketing to ideate and refine the seasonal calendar, micro-campaigns, holiday initiatives, promotions, and activations.
• Mentor and trainteam members/interns as needed.
• Perform other functions as needed.

• Minimum…