Social Media Coordinator

Guardian Dentistry Partners is looking for a creative, highly organized, and hands-on Social Media Coordinator to elevate social media across our growing network of dental practices.  At Guardian Dentistry Partners, we support a network of 200+ thriving practices across 15.5 states (shoutout, D.C.!). We’re also proud to have been named in the Inc. 5000 list of America’s fastest-growing private companies for the fourth consecutive year, ranking No.

2,915 overall and No. 14 among dental companies nationwide. Our culture is rooted in integrity, collaboration, and purpose, and we believe our success comes from the strength of our partnerships and the people behind them. We bring together passionate, purpose-driven dental entrepreneurs who share a commitment to exceptional care while celebrating the unique qualities that make each partner and practice special.  

This role will be dedicated specifically to social media, with a focus on creating engaging, authentic content that brings our individual practices, teams, doctors, and Guardian Dentistry Partners brand to life.  This is not simply a content-scheduling position. We are looking for someone who is comfortable behind the camera, editing Reels and Tik Toks, identifying trends, coaching local teams, and developing content strategies that can scale across a large organization.  

The Social Media Coordinator will manage our social presence while also helping our practices become stronger content creators themselves through training, resources, and ongoing support.  
** Key Responsibilities*
* ** Content Creation & Social Strategy
*** Develop and execute social media content across Instagram, Facebook, Tik Tok, and emerging platforms
* Create engaging short-form video content, including Reels and Tik Toks
* Film, edit, and publish content featuring doctors, team members, patients when appropriate, office culture, education, technology, recruiting, and brand personality
* Identify relevant social trends and translate them into content appropriate for dental practices and the GDP brand
* Write engaging captions and social copy while maintaining individual practice brand voices
* Build content strategies that balance scalable national content with authentic, office-specific content
* Maintain social content calendars and ensure consistent posting across participating practices
* Monitor performance and use social analytics to continually improve content  
** Practice Support & Training
*** Lead monthly virtual social media trainings and check-ins with participating practices
* Teach office teams how to capture better photos and videos and create engaging social content
* Develop simple content guides, prompts, shot lists, and best practices that make it easy for offices to participate
* Serve as the primary social media resource for practice teams
* Identify offices and team members who are strong content creators and help turn their ideas into scalable examples for the broader organization  
** On-Site Content Creation
*** Travel to each of GDP's eight regions approximately once per year to capture original content
* Plan content shoots in advance to maximize the amount of usable content captured during each visit
* Capture a mix of practice-specific and evergreen content, including educational videos, technology, team culture, recruiting, doctor features, trends, and personality-driven content
* Organize and maintain a content library that can be repurposed across practices and platforms  
** Social Media Infrastructure
*** Support the continued rollout and management of social accounts across GDP practices
* Ensure appropriate access, backup accounts, permissions, and account organization are maintained
* Help establish scalable processes as GDP continues to…