Product Marketing Specialist
Listed on 2026-10-09
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Marketing / Advertising / PR
Digital Marketing
Description
Imagine being part of a team that builds all American products to help the nation grow, to BUILD. Rockland takes pride in building the best construction equipment attachments in the industry, all right here in the USA. We’re looking for new teammates to expand our ability to produce the best all American attachments money can buy, and we’re doing it right here in Bedford, PA.
What Would You Be Doing?Our Product Marketing Specialist supports and grows Rockland's Sales and Marketing efforts by finding new ways to sell our current products and helping identify, develop, and launch new ones.
Essential Functions:- Creating content for our website, spec sheets, emails, mailings, and quarterly company newsletter, working alongside our outside marketing firm
- Managing social media, paid advertising, and SEO to build brand awareness and generate new leads
- Building customer automations and nurture campaigns, and tracking results to drive continuous improvement
- Supporting trade shows, dealer events, customer visits, and new product launches
- Researching competitors, customers, and new markets, and evaluating product ideas from the sales team
- Developing product training content and training staff on Rockland products and offers
- Bachelor's degree or equivalent experience
- Excellent written and verbal communication skills
- Strong problem-solving, organizational, and strategic thinking skills
- Proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint, Dynamics 365, SharePoint)
- Experience with Hub Spot or similar marketing automation platforms preferred
- Knowledge of heavy construction attachments and applications preferred
Rockland is a different kind of company. If you’re looking for a position with a company that will reward your initiative and hard work, provide challenges and enable you to see the direct results of your efforts, this is the place for you! We offer a comprehensive benefits package for all our full time Rocklanders, which includes:
- Medical, Dental and Vision coverage, with a variety of plans and options like Health Savings accounts
- 401k with traditional and Roth options, with a company contribution regardless of your participation
- Paid Time Off and Paid Holidays
- Life and Disability coverage
- Gainsharing bonus program
- Generous tuition reimbursement
Rockland participates in EVerify and is an Equal Opportunity Employer (EOE)
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