Manager, Marketing Cloud

Sesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 190 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder.

Learn more ame.org and follow Sesame Workshop on Instagram, Tik Tok, Facebook, and X.

The Manager, Marketing Cloud is a member of the Audience Development team. They manage Sesame Workshop’s Salesforce Marketing Cloud program, drive the strategy and execution of campaigns across email, SMS, and personalization channels to drive audience growth, donor growth, and engagement. The Manager helps shape Sesame Workshop’s marketing cloud program through testing, application of channel best practices, and creative innovation, working cross-functionally with stakeholders to achieve editorial excellence across newsletter, SMS, and personalized content products.

Key outputs and responsibilities of this role include:

• Own the end-to-end campaign development process across email, SMS, and personalized content from creation through deployment, including content development, build, deployment, and post-campaign analysis.
• Develop compelling content across newsletter, SMS, and personalized content products with a focus on driving conversion, audience growth, donor growth, and engagement.
• Build and manage automated audience journeys in Journey Builder, from mapping the logic through ongoing optimization of multi-step, multichannel automations.
• Ideate, own, and implement A/B tests across channels to grow audience, donors, and engagement, fostering a test-and-learn culture within the team.
• Measure and establish KPIs across email, SMS, and personalization channels; deliver weekly, monthly, and ad-hoc reporting of results, describing trends and sharing key insights with stakeholders.
• Identify effective approaches to better target subscribers via segmentation and personalization tactics across Salesforce Marketing Cloud, working closely with Salesforce administrators and development teams.
• Serve as the organization’s internal Salesforce Marketing Cloud channel ambassador, ensuring alignment with best practices in creative, templates, content calendar, segmentation, dynamic content, SMS compliance, and testing methodologies.
• This role may perform other related duties as needed to support team and organizational priorities.

Key internal and external partnerships include:

• Partner with internal and external stakeholders to achieve editorial excellence across newsletter, SMS, and personalized content products and to source impactful, engaging copy and visuals.
• Coordinate with Salesforce administrators and development teams to implement and maintain segmentation, personalization, and multichannel journey strategies within Marketing Cloud.
• Consult with and advise stakeholders at various levels of marketing cloud knowledge, clearly presenting data-driven recommendations and representing a point of view persuasively.
• Collaborate with cross-functional teams to align email, SMS, and personalization campaigns with broader organizational goals and mission priorities.

• Strong knowledge of email marketing best practices including creative, templates, content calendars, segmentation, dynamic content, and testing methodologies.
• Working knowledge of SMS/mobile messaging best practices,…