Performance Marketing Manager

GeistM is a global full-funnel performance marketing company helping brands scale through the intersection of creative, content, data, and technology. We develop and execute performance-driven campaigns across Meta, Tik Tok, Google, You Tube, native, and emerging channels, combining strong creative thinking with rigorous testing and optimization to drive measurable growth.

GeistM is looking for an experienced Performance Marketing Manager to lead strategy, execution, and growth across a portfolio of client accounts.

This is a hands‑on performance marketing and people leadership role. We're looking for someone who knows Meta Ads deeply, can look at campaign performance and determine what needs to happen next, confidently lead client conversations, and develop junior members of the Growth team.

You’ll own performance across paid social, native, and search channels, with a strong emphasis on Meta, while partnering closely with Creative and Content to test, optimize, and scale campaigns.

This role is ideal for someone who has worked in an agency or multi‑client environment and is comfortable balancing campaign performance, client relationships, team leadership, and multiple priorities at once.

• Own strategy, execution, optimization, and scaling across a portfolio of client accounts.
• Manage and optimize campaigns across Meta Ads, with additional responsibility across native, search, and other relevant performance channels.
• Own campaign structure, budgets, pacing, targeting, testing, and optimization against CPA, ROAS, revenue, and client growth targets.
• Identify performance issues and opportunities across the full acquisition funnel, including creative, audiences, landing pages, conversion paths, and campaign structure.
• Make clear, data-driven decisions about what to scale, what to test, where to reallocate spend, and when strategy needs to change.
• Develop and execute structured testing plans across creative, messaging, audiences, placements, landing pages, and new channels.
• Stay current on Meta platform changes, paid-media trends, attribution, and emerging growth opportunities.

• Partner closely with Creative and Content teams to translate performance data into actionable creative direction.
• Identify winning creative themes, hooks, messaging, audiences, and formats and use those insights to guide future testing.
• Understand how creative performance, media buying, landing-page experience, and conversion flow work together to drive results.
• Build testing roadmaps that generate repeatable learnings rather than isolated experiments.
• Communicate clearly what is working, what isn't, why, and what should be tested next.

• Serve as the strategic lead and primary point of contact for assigned clients.
• Lead client calls, performance discussions, kickoffs, and QBRs.
• Translate complex campaign data into clear insights, recommendations, and action plans.
• Own client budgets, pacing, forecasts, and net revenue projections.
• Proactively identify performance risks and opportunities before they become client concerns.
• Recommend additional networks, testing opportunities, budget increases, and expansion initiatives when supported by performance.
• Build trusted client relationships through strong strategic thinking, transparency, and consistent follow-through.

• Manage and develop junior members of the Growth team, providing clear direction, feedback, coaching, and accountability.
• Effectively delegate campaign responsibilities while maintaining ownership of overall account strategy and performance.
• Rev…