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Product Marketing Manager

Job in Northern, Floyd County, Kentucky, USA
Listing for: Pro-Vigil, Inc.
Full Time position
Listed on 2026-10-10
Job specializations:
  • Marketing / Advertising / PR
    Product Marketing, Marketing Strategy, Marketing Communications, Market Research
Salary/Wage Range or Industry Benchmark: 100000 USD Yearly USD 100000.00 YEAR
Job Description & How to Apply Below

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

PRODUCT MARKETING MANAGER

Full Time US

Salary: $ Annually

Own how ECAM is positioned, packaged, and sold: messaging, competitive intelligence, launches, and the enablement that turns all of it into sales productivity.

Key responsibilities

Develop and maintain positioning and messaging by segment (enterprise/critical infrastructure and commercial: construction, multi-family, commercial real estate)

Own the competitive intelligence program: battle cards, win/loss analysis, market and pricing insight

Lead product and offer launches end to end, coordinating demand generation, content, communications, and sales

Build and run the sales enablement library: pitch decks, talk tracks, objection handling, proposal support

Support pricing and packaging decisions with buyer and competitive insight

Equip the ABM program and enterprise pursuits with account-relevant narratives and executive-level materials

Success looks like (first 12 months)

Documented messaging architecture and battle cards in active use by sales within two quarters

Win/loss program producing quarterly insights that change how ECAM sells

Measurable lift in seller confidence and content usage (enablement adoption metrics)

Required qualifications

7+ years in B2B marketing with 4+ years in product marketing for a considered-purchase, field-sales-led product or service

Demonstrated ownership of positioning/messaging that sales actually used, with examples

Experience running win/loss and competitive programs

Strong writing and executive communication skills

Preferred qualifications

Security, IoT, industrial technology, or managed-services background

Experience marketing recurring-revenue services and supporting pricing decisions

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