Associate Manager, Social Content

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004,we’vegrown into a global business with teams in New York, London, and Singapore, andwe’renow publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp,we’recommitted to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’renow looking for someone who’sexcited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

• Human First: We lead with inclusivity, transparency, and empathy.
• Nothing is Impossible: We experiment, learn, and keep moving forward.
• United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
• Part of Something Bigger: We’recommitted to uplifting the communities we’reconnected to locally and globally

As the Associate Manager, Social Content , you’ll create the scrappy, socially-led content that keeps Vita Coco always on, and fully own Tik Tok and You Tube. You’ll report to the Director, Content & Growth. You’ll work day to day with our Social Producer and Social Community Manager.

• Lead low-fi, socially-led content that reacts to culture in real time.
• Own Tik Tok and You Tube, lead big idea sessions and manage creator relationships.

LOCATION: This is a hybrid role based in our New York City HQ, with three days a week in the office.

IN A NUTSHELL, YOU’LL BE RESPONSIBLE FOR:

• Create low-fi, socially-led video and photo content, from concept to post.
• Fully manage Tik Tok, You Tube, and Instagram Reels including planning, publishing and performance.
• Work with Social Producer to curate an on-brand, aesthetic Instagram feed
• Bring new socially-led partnerships to the table
• Support with community management – we always reply!
• Lead brainstorms and big idea sessions.
• Source, brief and own relationships with content creators.
• Turn trends into fast, reactive content.
• Rally employees to appear in content.
• Share Tik Tok and You Tube learnings/metrics for monthly reporting.
• Test on Linked In! Is it the new frontier?
• Constantly be pushing the envelope in terms of what social media marketing can be, should be and is.

WHAT YOU’LL BRING:

Must-Haves

• 3–5 years creating social content for a brand, agency or as a creator.
• Hands-on short-form shooting and editing skills.
• Deep knowledge of Tik Tok and You Tube.
• Experience managing content creators.

Nice-to-Haves

• Experience growing a You Tube or Linked In channel
• Comfort on camera.
• Experience in beverage, CPG, wellness or sports brands.

KEY

COMPETENCIES:

• Tapped in to culture
• Fast and agile

ADDITIONAL QUALIFICATIONS:

Three days a week in our NYC office, plus shoots and events as needed.

Occasional after-hours posting around cultural moments.

This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

US Pay Range

$80,000 - $100,000 USD

A NOTE FROM US

We welcome you to apply—even if youdon’tcheck every box.

We’rebig fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission,we’dlove to hear from you.

For government reporting purposes, we ask candidates to respond to the below self-identification survey.

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