Omnichannel Marketing Partner - Oncology

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

The Omnichannel Marketing Partner (also known as “Omni Partner” or “OP”) is a role that supports sales execution by a regional team of Senior District Managers and Clinical Account Executives in the field by coordinating territory-specific omnichannel customer engagement initiatives. Support of the field teams within the region consists of the Omni Partner providing advanced analytical support and recommendations to drive prospecting and call planning assistance, customizing and driving the execution of ongoing digital marketing tactics (including creation of content), monitoring omnichannel dashboards to optimize channel selections, identifying educational gaps and digital coaching opportunities, and uncovering actionable insights.

Working across commercial functions (e.g., sales, brand marketing, marketing analytics, business technology solutions, digital lab), the Omni Partner will work to develop insights and KPIs that increase our understanding of the opportunities available for omnichannel marketing and the value of digital channels, maximize access to key customers, and champion continual improvements with a test and learn approach.

• Provide call planning and prospecting support, and holistic omnichannel intelligence to a regional team of DM/CAE colleagues.
• Optimize ongoing digital communication strategies and tactics to provide promotional product information with customers between in-person visits.
• Be a trusted conduit between field sales and brand marketing, providing sales ‘voice of customer’ feedback to inform future optimizations of promotional resources, and amplifying brand objectives in order to maximize pull-through and utilization of omnichannel resources and strategies.
• Design and execute digital promotional campaigns for HCPs (Health Care Professionals) – including targeting, assigning messaging journeys, analysis and measurement, and translation back into field engagement opportunities (linking digital to field sales)
• Work with DAOR (digital agency of record) to continually optimize NPP (non-personal promotion) campaign strategies, provide feedback on campaign performance, targeting capabilities
• Conduct deep dive analysis for specific commercial functions/teams as needed to inform content plans, strategic plans, etc., with some supervision.
• Serve as an omnichannel subject matter expert for DM/CAE teams and cross-functional commercial partners, providing guidance to elevate their understanding of omnichannel marketing strategies and tactics.
• Integrate field driven customer insights with data-driven insights to create regional influence maps, customized target lists, and HCP profiles.
• Improve Customer Relationship Marketing (CRM) utility by identifying and resolving contact information gaps at the territory level.
• Gather and provide feedback and recommendations back to marketing and customer experience teams to improve CRM and omnichannel platforms, processes, strategies, and tactics.

• Bachelor’s Degree required
• 8+ years total experience
• 3+ years sales experience, or directly supporting sales
• 3+ years of hands-on experience with Brand & digital marketing tools and analytics tools (web analytics, Customer…