ABM & Field Marketing Manager

Northspyre, the only end-to-end real estate development management platform, empowers developers to make smarter investment decisions with data-driven insights and collaborative workflows. Through automation, analytics, and AI, Northspyre gives teams the real-time information, performance insights, and workflow tools they need to do their job with unparalleled speed and intelligence. By bringing project stakeholders, data, and processes together all on one integrated platform, Northspyre eliminates expensive silos in the development lifecycle, making project delivery simple and outcomes more predictable.

Since 2017, Northspyre has been the backbone of operational infrastructure for leading development firms, supporting over $500 billion in projects across the US.

Northspyre is looking for a strategic, commercially minded Field Marketing & Special Projects Manager to lead our field marketing and events program.

In this role, you’ll own the strategy, planning, execution, and measurement of programs designed to build relationships, strengthen our presence in the market, and generate meaningful pipeline. Your portfolio will include industry events, executive dinners, customer programs, trade shows, webinars, sponsor ships, regional activations, and targeted account-based marketing initiatives.

We’re looking for someone who thinks beyond event logistics. You’ll work closely with Business Development, Sales, Customer Success, Marketing, and company leadership to develop experiences and programs tied to clear commercial goals.

Responsibilities

Field Marketing & Events

• Own Northspyre’s annual field marketing and events strategy, calendar, roadmap, and budget.
• Plan and execute industry events, executive dinners, customer gatherings, webinars, trade shows, conferences, and regional activations.
• Evaluate conferences and sponsorship opportunities based on audience, strategic fit, cost, meeting potential, and expected pipeline impact.
• Manage vendors, venues, contracts, production timelines, invitations, travel logistics, run-of-show planning, and on-site execution.
• Build clear goals and measurement plans for each program, then use performance data to inform future investments.

Account-Based Marketing

• Partner with Enterprise Business Development and Sales to identify priority accounts, key stakeholders, and opportunities for targeted engagement.
• Develop high-touch ABM programs, including targeted mailers, gifting, office activations, lunch-and-learns, private webinars, and other account-specific experiences.
• Coordinate messaging and touchpoints across teams to create a cohesive experience for target accounts.

Brand & Content

• Represent Northspyre at industry events and customer-facing programs.
• Build relationships with customers, prospects, partners, and other members of the commercial real estate community.
• Partner with Content Marketing to turn field insights into event recaps, social content, customer stories, and thought-leadership opportunities.

Reporting & Commercial Impact

• Track the impact of field marketing programs across meetings, sales-qualified leads, opportunity progression, pipeline, and influenced revenue.
• Establish consistent reporting across event attendance, target-account participation, lead quality, meetings, follow-up, and commercial outcomes.
• Use performance data to guide audience selection, event formats, sponsorship decisions, budget allocation, and follow-up strategy.

Must Haves

• Experience in field marketing, events, experiential marketing, account-based marketing, demand generation, or a related B2B function.
• Experience owning programs from strategy through execution and measurement.
• Strong project management skills with experience managing multiple programs, stakeholders,…