Brand Marketing Specialist

National Debt Relief is seeking a Brand Marketing Specialist focused on social, influencer, and content marketing. This is a hands-on creative and analytical role that develops original concepts and produces our organic social content, supports our influencer program, and keeps the brand presence consistent across our channels.

Beyond day-to-day execution, the Brand Marketing Specialist contributes to creative ideation, monitors trends, and helps identify the content and creators that are resonating, turning those insights into campaign recommendations the team can use.

Reporting to the Sr. Brand Marketing Manager, the Brand Marketing Specialist exercises creative judgment in developing original content and evaluates alternatives to recommend improvements to social, influencer, and content campaigns.

• Social & Content Support
  • Create and publish original content across channels, including copy, short-form video, and platform-specific adaptations.
  • Own day-to-day scheduling and publishing across social channels, making timing and placement decisions based on performance data.
  • Manage the content calendar in partnership with the Sr. Brand Marketing Manager, adjusting priorities as needs shift.
  • Lead creative ideation for assigned content and prepare assets from concept to final delivery.
  • Own the organization and upkeep of brand assets for content and campaigns.
• Influencer Support
  • Help build and maintain creator relationships, including outreach, tracking, and coordination.
  • Evaluate and recommend creators based on audience alignment, creative quality, performance, and brand suitability.
  • Monitor content as it goes live and support engagement from brand accounts.
• Trends, Metrics & Reporting
  • Own the regular reporting cadence so metrics are consistent, accurate, and ready for review.
  • Independently analyze performance results, compare potential courses of action, and recommend substantive changes to campaign messaging, content approaches, or creator partnerships.
  • Escalate notable wins, risks, or performance shifts to the Sr. Brand Marketing Manager with a proposed next step.
  • Monitor trends and identify top-performing content and creators, sharing original content ideas and campaign recommendations with the team.
• Collaboration
  • Partner with internal teams and external partners to keep work aligned and on schedule.
  • Raise priorities or capacity questions early.

Education/

Experience:

• Bachelor's degree preferred.
• 2 years of experience in social media, influencer marketing, brand, or a related field (agency or in-house).
• Comfortable working across multiple areas and shifting priorities.
• Support integrated brand campaigns through content development, asset coordination, and collaboration with cross-functional teams as needed.
• Bachelor’s degree in a related field or equivalent experience.
• Familiarity with social media management tools.

Required Skills/Abilities:

• Strong written communication skills, including comfort writing in a brand voice.
• An eye for creative ideas and emerging trends, with a sense for content and creators that resonate.
• Ability to develop original concepts, copy, and short-form video through creative judgment and storytelling.
• Ability to independently evaluate marketing alternatives and explain recommendations and their anticipated business impact.
• Organized and detail-oriented, able to track many moving pieces without dropping things.
• A proactive communicator who raises questions early.
• Takes full accountability for projects from start to finish and follows through without reminders.
• Comfortable working with performance metrics and reporting.

National Debt Relief Role

Qualifications:

• Computer competency and ability to work with a computer.
• Prioritize multiple tasks and projects…