Marketing Manager

# Marketing Manager Metro Office - Sullivan, IL ## Overview Salary Range $85,000.00 - $95,000.00 Salary/year## Description
** Marketing Manager
** Conxxus Fiber Internet | A Metro Communications Company
*
* Location:

** Sullivan, IL
*
* Reports To:

** Operations Manager
** Department:
** Marketing
* * FLSA Status:
** Exempt
* * About Us
** Conxxus is a fast-growing residential fiber-to-the-home (FTTH) internet provider serving communities across Illinois, with a subscriber base of roughly 56,000 customers and continued expansion planned across existing and new markets in 2026 and beyond. Conxxus is also in the process of launching Conxxus Mobile, a wireless service offering that will extend the brand into mobile and deepen bundled relationships with existing broadband customers.

We are committed to delivering reliable, high-speed fiber internet and exceptional customer service, and we are looking for a dynamic Director of Marketing to lead our marketing efforts and drive growth in close collaboration with our Sales, Community Development, and Business Systems leaders.
** Job Summary
** The Marketing Manager owns marketing strategy and execution across the full Conxxus portfolio, including residential FTTH and the emerging Conxxus Mobile product line. This role has a particular emphasis on lead generation, brand development, pricing and promotional strategy, and aligning marketing activity with sales and operational objectives. The ideal candidate is a strategic thinker who can manage a growing team, collaborate closely with other functional leaders, and implement innovative, data-driven campaigns that drive customer acquisition and retention as Conxxus scales.
** Key Responsibilities
**** Strategic Leadership
*** Develop and execute a comprehensive marketing strategy to drive growth and achieve company goals across FTTH and Conxxus Mobile.
* Collaborate with Sales, Community Development, and Business Systems leaders to align marketing strategy with sales targets and platform capabilities, ensuring seamless communication and goal-sharing.
* Monitor and analyze market trends, customer behavior, and the competitive landscape (including regional providers such as Mediacom, Frontier, and T-Mobile Home Internet) to identify opportunities and inform strategy.
* Conduct SWOT analyses on competitors and emerging players in current and future markets to identify strengths, weaknesses, opportunities, and threats.
* Provide actionable insights based on SWOT analyses and benchmarking data to adapt marketing strategies and position Conxxus competitively in new and existing markets.
* Own brand positioning across all channels, anchored to the company's core pillars (currently built around real fiber infrastructure and local presence), ensuring every campaign and touchpoint reinforces a consistent brand story.
** Lead Generation
*** Design and manage innovative lead generation campaigns to increase brand awareness and customer acquisition across both FTTH and mobile product lines.
* Establish and track key performance indicators (KPIs) for lead generation initiatives, reporting on ROI and campaign effectiveness on a consistent, repeatable cadence.
* Leverage digital tools and platforms, such as SEO, SEM, email marketing, and social media, to optimize lead generation and channel mix.
* Develop go-to-market and cross-sell campaigns to support the Conxxus Mobile launch, including bundled offers with existing FTTH service.
** Brand Management
*** Drive brand consistency across all communication channels, ensuring Conxxus is positioned as a trusted, reliable leader in both the ISP and mobile markets.
* Oversee content creation, advertising, and public relations efforts to elevate the brand.
* Manage pricing and promotional strategy…