Associate Brand Manager

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center.

Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Join Campbell’s Soup Company as an Associate Brand Manager. Your creativity and strategic prowess will be put to the test as you craft compelling marketing campaigns that not only ignite consumer passions but also drive our sales to unprecedented heights.

You will immerse yourself in consumer insights and market trends to uncover untapped opportunities and discover unique ways to position our products in a fiercely competitive landscape. Collaborating with cross-functional teams, you will influence product development, packaging innovations, and captivating storytelling that resonates with our diverse consumer base.

In this role, your entrepreneurial spirit will be celebrated as you experiment with disruptive marketing tactics, leveraging cutting-edge digital strategies and exploring experiential activations to forge authentic connections with our consumers. Your influence will stretch beyond the office walls as you work closely with external partners and agencies to execute campaigns that leave a lasting impression on consumers’ hearts and minds.

• Partnering with Teams:
  Collaborate closely with brand operations, integrated marketing, and innovation teams to align strategies and ensure successful brand development and activation.
• Brand Strategy:
  Develop a strategic framework for the brand’s growth plans over a 3-5 year period, ensuring a sufficient pipeline of products and initiatives. Continuously evolve and refine the brand’s foundations to stay relevant and competitive.
• Brand Activation:
  Act as a liaison between the brand and integrated marketing teams. Define campaign Key Performance Indicators (KPIs) and corresponding tactics that align with the brand positioning and target consumer. Ensure consistent brand expression across all consumer touchpoints.
• Business Planning:
  Work closely with the innovation team to create a pipeline of new products and platforms that align with the brand’s strategic direction. Lead cross-functional teams to deliver projects on time and within budget. Communicate project status, issues, and opportunities to the broader organization. Collaborate with the brand operations team to inform monthly integrated business planning.
• Market and Competitor Analysis:
  Become an expert on the brand and its competitors, continuously monitoring the market landscape and identifying…