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Social Media Adviser: Student-Generated Content

Job in Northern, Floyd County, Kentucky, USA
Listing for: NC State University
Full Time, Part Time, Apprenticeship/Internship position
Listed on 2026-10-12
Job specializations:
  • Marketing / Advertising / PR
    Social Media Marketing, Digital Marketing, Marketing Communications
Salary/Wage Range or Industry Benchmark: 63234 - 65000 USD Yearly USD 63234.00 65000.00 YEAR
Job Description & How to Apply Below
Social Media Adviser:
Student-Generated Content

Candidates must have an online portfolio to be considered.

This position is not eligible for visa sponsorship. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Anticipated Hiring Range

$63,234 - $65,000

Work Schedule

Monday - Friday; 8am - 5pm, and other hours as needed to fulfill the duties of this position; flexible work arrangement available

Department

University Communications and Marketing

About the Department

North Carolina State University (NC State) was founded in 1887 with the purpose of creating economic, societal, and intellectual prosperity for the people of North Carolina. Today it is the largest university in North Carolina with more than 34,000 high-performing students, 8,000 pre-eminent faculty and staff and 250,000 alumni. NC State is known for its leadership in research, education, and service and as a research extensive university, is recognized for its strengths in science, engineering, and technology.

The University consistently ranks among the top public national universities and one of the best values in higher education.

We take a great deal of pride in our collaborative, supportive and collegial team culture. All staff are provided opportunities for training and professional development with an eye to personalized career growth.
University Communications and Marketing is NC State’s dedicated communications agency. Our team provides leadership, strategy, services and support to advance the NC State brand and help the university achieve its core mission.

The Social Media Strategy Hub executes strategic and creative development of social media communications that support NC State University and its many units. The Hub works with other University Communications and Marketing teams to provide campus peers with integrated communication solutions that include creation and consultation on digital communications, as well as writing, editing and proofreading, marketing strategy, design, video and photography.

Wolfpack

Perks and Benefits

As a Pack member,
you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone.

Attain Work-life balance with our Childcare benefits,
Wellness & Recreation Membership
, and Wellness Programs that aim to build a thriving wolfpack community.

Disclaimer:
Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.

As the Social Media Advisor:
Student-Generated Content, you will play a key role in shaping how current and prospective students experience NC State University through authentic, student-created social media content. This position leads the Student Creator Program, empowering a talented group of students to develop engaging content that brings the undergraduate and graduate student experience to life across NC State’s social media channels, with a focus on Tik Tok, Instagram and You Tube.

In this role you will also recruit, coach and manage up to 10 student social media creators. The position provides creative direction, develops content strategies and helps student creators translate their experiences into compelling stories that strengthen awareness of and connection to NC State.

Key Responsibilities
  • Lead and continuously enhance the Student Creator Program, establishing creative direction, content priorities and processes that support the university’s social media goals.
  • Recruit, onboard, advise and manage two to three student editors and up to 10 student social media creators.
  • Coach student creators in developing engaging, student-first content that authentically reflects academic, campus and student experiences.
  • Brainstorm and develop content concepts tailored to Tik Tok, Instagram, You Tube and emerging social media trends.
  • Review and optimize student-generated content to ensure it aligns with university brand standards, platform best practices and audience interests.
  • Monitor social media performance and prepare analytics reports that identify trends, measure results and inform content decisions.
  • Collaborate across a large, complex organization to coordinate content opportunities and strengthen the reach and effectiveness of…
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