Associate Brand Manager
Listed on 2026-10-12
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Marketing / Advertising / PR
Brand Ambassadors & Brand Management, Marketing Management, Marketing Communications, Marketing Strategy
Job Title:
Associate Brand Manager
Function:
Commercial Marketing
Location:
New York City (hybrid role, 2 days in office)
Contract:
Full Time / Permanent
Salary range: $75, USD
Date vacancy will close:
Oct 23rd 2026. Where we receive high numbers of applications we may close vacancies early.
Who we are:
Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 750 colleagues, reaching across 17 countries and counting.
We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community. Ready to hear more?
The ABM will play a key role in supporting the development and execution of brand, trade marketing, and activation initiatives across the WMA portfolio. This role will work closely with Global Brand, Digital & Communications teams to translate global strategy into effective, market-relevant programs for the Americas.
The ABM will also partner cross-functionally with Advocacy (SMS/MDS), Gallo, distributor teams, and external agencies to support in-store merchandising, point-of-sale materials, retail programs, and account-specific initiatives. This role will help ensure brand consistency, operational excellence, and strong execution at the trade level, while providing critical Americas insights to inform broader brand strategy and drive sustainable growth.
Support the Development & Execution of Americas Brand and Trade Plans- Support the development and execution of integrated brand and trade marketing plans across the U.S. and Canada,
- Contribute to market insights, budget tracking, brand guidelines, and marketing resources to ensure alignment with Global brand strategy and consistent execution across teams.
- Support the execution of consumer, trade, PR, media, and influencer programs by coordinating with Brand Managers, agency partners, and Global teams.
- Manage timelines, budgets, creative assets, approvals, and campaign reporting, ensuring alignment with brand objectives.
Events, Advocacy Team, and Partnerships
- Support the development and execution of brand activations, events, and national partnerships.
- Providing brand guidelines and marketing resources to Advocacy teams while coordinating activation updates, performance summaries, and key learnings across stakeholders.
- Lead end-to-end project management of brand and marketing initiatives, coordinating agency partners, internal stakeholders, timelines, budgets, and deliverables.
- Ensure projects remain on track, risks are addressed proactively, and all outputs meet brand guidelines and quality standards.
For this role we're looking for:
- 3-5 years of marketing or agency experience, with a bachelor’s degree required.
- Experience in advertising and digital media, with a strong understanding of marketing execution and tactics.
- Experience working in a small, growing business, demonstrating agility, adaptability, and the ability to manage multiple priorities.
- Commercial awareness, including effective budget management and resource allocation.
- Strong collaboration and relationship-building skills, with the ability to work proactively and independently.
- Proven experience coordinating multiple agencies, managing deliverables, and working toward clear objectives and KPIs.
- Innovative, creative, and positive thinker who balances…
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