Marketing Operations Manager, MarTech

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Full time Professional Pawtucket, RI, US

Collette is seeking a
Marketing Operations Manager, Mar Tech
to join our Marketing Team.

There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future.

Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people.

So, what are you waiting for? Your journey starts here.

Working under the strategic direction of the Associate Director, Digital Strategy, the Marketing Operations Manager, Mar Tech is responsible for managing and optimizing the marketing technology ecosystem in partnership with Technology and other cross-functional teams. This role connects Marketing, Technology, Data & Analytics and Sales to improve marketing processes, strengthen platform capabilities, and enable data-driven performance.

By aligning business, technology, data, and operational needs, this role translates Marketing priorities into clear requirements, scalable processes, and actionable solutions. The role helps ensure the marketing technology ecosystem effectively supports lead generation, customer engagement, campaign execution, lifecycle marketing, measurement, and revenue growth. This role helps drive the execution, platform and campaign readiness, documentation, testing, optimization, and cross-functional alignment required to improve the reliability, consistency, and scalability of Collette’s marketing technology capabilities.

• Serve as a marketing stakeholder and subject matter expert for marketing automation, email service platforms, and related CRM and CDP initiatives, acting as a counterpart between Marketing, Sales, Customer Experience, and Technology teams.
• Partner with cross-functional stakeholders to enhance lead management, customer engagement, and lifecycle marketing capabilities that support business growth objectives.
• Identify opportunities to improve marketing effectiveness through automation, process optimization, reporting, segmentation, and data-driven decision making.
• Represent marketing priorities and requirements in CDP and marketing technology initiatives, collaborating with business and technical teams to define needs, support testing, and facilitate successful implementation and adoption.
• Help shape future-state CDP, CRM, and marketing automation strategies, including marketing journeys, workflows, lead management processes, and data management best practices.
• Champion user adoption and effective utilization of marketing technology capabilities through ongoing collaboration, training, communication, and process improvement efforts.
• Partner with Technology and other business stakeholders to support continuous enhancement and optimization of marketing automation capabilities and performance.
• Bring strong working knowledge of key marketing technology categories including automation, CRM, customer data, consent,…