Digital Marketing Specialist

Reports To:
Marketing Director
Location: Bellefonte, PA
Employment Type: Full-time
Department: Marketing
Salary: Competitive and commensurate with experience

The American Philatelic Society (APS), the world's largest not-for-profit membership organization for stamp and postal history collectors, is seeking a creative, versatile, and detail-oriented Digital Marketing Specialist. The APS mission is "To grow, nurture and empower a thriving community of stamp and postal history collectors, across all experience levels."

Though a mission-driven nonprofit organization, we operate with an entrepreneurial spirit and a commitment to continuous growth and innovation. As interest in analog hobbies, collecting, craftsmanship, history, and authentic experiences continues to grow, APS serves a community that values discovery, lifelong learning, and the stories that connect us across cultures and generations. We are especially interested in creative professionals who are inspired by history, art, design, museums, storytelling, collecting, culture, and the unique ways people engage with tangible pieces of our shared past.

As we continue our digital and operational transformation, we are investing in talent and technology to help bring the stories of philately to new audiences and future generations.

The Digital Marketing Specialist serves as the primary steward of the American Philatelic Society's social media presence and outward-facing digital communications. This position is responsible for planning, creating, curating, publishing, and optimizing content across APS social media channels, email communications, newsletters, website properties, and other digital platforms to increase audience engagement, strengthen member connections, support organizational goals, and expand awareness of APS programs, services, events, publications, and initiatives.

The role oversees the day-to-day execution of APS's social media presence, email marketing efforts, weekly digital newsletter, website content updates, and digital audience engagement activities. This position develops compelling content while also identifying, curating, and sharing relevant information from APS affiliates, members, partners, industry organizations, and other trusted sources that provide value to the APS community.

Working closely with the Marketing Director, Videographer, and internal stakeholders, this position balances content creation, content curation, and digital communications responsibilities to ensure APS maintains an active, engaging, and consistent presence across all digital channels. Success in this role requires strong communication skills, creativity, organization, adaptability, and the ability to manage multiple projects and publishing schedules simultaneously.

• Serve as the primary coordinator for APS social media channels including Facebook, Instagram, Linked In, You Tube, and emerging platforms through the use of Hubspot.
• Develop and execute social media strategies that increase audience engagement, brand awareness, membership growth, and event participation.
• Create and maintain an integrated content calendar coordinating social media, email marketing, website content, organizational announcements, events, and campaigns.
• Schedule, publish, optimize, and monitor content across social media platforms.
• Monitor social media trends, platform updates, and best practices to continuously improve APS's digital presence.
• Ensure brand consistency, messaging alignment, and quality standards across all channels.

Digital Communications & Audience Engagement

• Manage the APS weekly digital newsletter and other email communications utilizing Hub Spot.
• Develop, write, curate, format, schedule, and distribute email marketing campaigns and organizational communications.
• Create, update, and maintain website content utilizing Drupal and other content management systems.
• Monitor audience engagement, respond to inquiries, and maintain an active and positive presence across digital channels.
• Coordinate messaging across social media, email, and website platforms to maximize reach, engagement, and consistency.
• Track and report performance metrics across social media, email marketing, and website channels while identifying opportunities for improvement.
• Coordinate messaging across social media, email, and website channels to maintain consistency and maximize audience reach.

Content Curation, Creation & Community Monitoring

• Develop…