Specialist, Creative Strategy

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, Tik Tok, You Tube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Influential is seeking an experienced Specialist, Creative to lead creative ideation and oversee the production of dynamic campaigns for a major client within the beauty industry. The ideal candidate will blend client objectives with insight-driven creativity, crafting impactful concepts that breathe life into creator campaigns. Driven by a passion for the beauty industry and a proven expertise in cosmetics, haircare, hair color, and nail care, this role will lead the creative strategy to deliver top-tier creator marketing campaigns.

• Develop creative concepts that differentiate the brand and resonate with the target audience.

• Generate innovative and strategic ideas for beauty campaigns that align with client objectives.

• Determine the optimal media mix and social platform allocation for maximum impact.

• Provide clear guidance to creative and creator teams, including Strategy and Creator Management, to ensure that the creative execution aligns with the campaign's strategic vision.

• Craft persuasive and compelling brand stories that connect with consumers on an emotional level.

• Develop key messaging and positioning that effectively communicates the brand's value proposition.

• Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.

• Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.

• Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution.

• Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.

• At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing.

• A keen eye for design and experience creating visually compelling slide decks.

• Strategic thinking skills with an understanding of how to create engaging, high-performing content across all major social media platforms.

• You stay up-to-date on the latest trends and innovations in the social realm.

• Comfortable navigating the nuances of developing creative ideation and strategy for beauty brands.

• You're an insanely strong communicator with presentation skills that command attention.

• You must have strong writing skills…because you’re going to write…a lot.

• You have an eye for design/aesthetics.

• You have a bias for action and don’t wait to improve our team’s output.

• You're comfortable creating organization and processes where none may already exist.

• Bachelor’s Degree or equivalent experience.

• Startup experience is strongly preferred.

• Extremely proficient in Google Slides and PowerPoint.

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