VP, Marketing

We're harnessing the power of AI to transform automotive retailing, one of the largest segments of the global economy, and we've become one of the largest vertical AI companies in the world. Our industry-leading Automotive AI Operating System helps retailers and OEMs unify the entire customer journey--fueling faster decisions, deeper connections, and measurable impact at every step along the way. To date, we've delivered 34 billion shopper interactions, influencing more than $8 billion in Sales and Service revenue across 51 countries.

To learn more about Impel, visit impel.ai .

Relationships - At the heart of everything we do are the connections we build with customers, colleagues, and communities--rooted in trust, and strengthened through collaboration.

Results - We believe every innovation should be purposeful, every challenge met with strategy, and every outcome drives lasting measurable success.

Inventiveness - We don't just adapt to change; we embrace an entrepreneurial spirit that inspires us to take bold action--pushing boundaries and constantly reimagining what's possible at every turn.

Grit - We have a relentless drive to push forward, overcome obstacles, and seek out new ideas with ambition, energy, and passion--no matter what roadblocks we may encounter.

The Opportunity

We are seeking a commercially minded, strategic Vice President of Marketing to support our global marketing organization. This executive will work with our CMO to shape our brand, lead our go‑to‑market strategy, and build a modern, scalable content, PR and communications engine that accelerates growth and strengthens our leadership position in the rapidly evolving AI and automotive technology markets.

Reporting to the Chief Marketing Officer, the VP of Marketing will serve as a core business partner—driving pipeline, revenue impact, customer engagement, and market influence. This leader combines strategic clarity with operational excellence and is equally comfortable setting long‑term direction and rolling up their sleeves to execute.

Key Mandates

Accelerate Revenue Growth

• Build a unified marketing strategy and execute multi-channel marketing campaigns that drive pipeline creation, customer acquisition, expansion, and ARR growth.
• Grow marketing‑sourced and marketing‑influenced pipeline; partner with Sales and Revenue Operations to optimize the full funnel.
• Directly lead our Content and Creative teams while partnering with the Director of Demand Generation to concept and execute full-funnel marketing campaigns across all channels.
• Partner with Sales and Business Development executives to develop compelling presentations and RFP responses for OEMs, enterprise dealer groups, partners, and industry events.

Elevate Brand & Category Leadership

• Continuously evolve our brand positioning and visual identity to maintain our standing as the category leader in Automotive AI technology.
• Own brand identity, positioning, creative direction, messaging, and storytelling across all customer and market touchpoints.
• Lead integrated campaigns that amplify awareness, deepen engagement, and strengthen market credibility.
• Drive executive communications, PR, analyst relations, customer advocacy, and thought leadership.
• Translate complex AI innovation into compelling business narratives for customers, partners, analysts, and investors.
• Maintain and grow company visibility through media relations, press coverage, agency relationships and industry awards.
• Ensure brand consistency across all touchpoints, including web, video, social, digital marketing, media and events.
• Partner with Product to define positioning, messaging, competitive differentiation, and launch strategies.
• Build buyer insights, personas, and…