Head of Content, and Digital

Informa Markets , a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

This role is based in our New York City or Santa Monica office.

We are seeking an exceptional
Head of Content, Live & Digital
to serve as a strategic thought leader who transforms industry insights into compelling content across live events and digital platforms. This senior individual contributor role combines editorial excellence with commercial acumen to drive thought leadership, year-round audience engagement, and revenue growth. The ideal candidate will be a visionary content creator who understands how to build and nurture communities, cultivate senior leadership relationships, and translate market intelligence into content that resonates and converts.

Key Responsibilities

Strategic Content Leadership

• Develop and execute comprehensive content strategies that position the brand(s) as the definitive industry thought leader(s)
• Transform complex industry insights, trends, and data into compelling narratives across multiple formats and platforms
• Create content frameworks that drive year-round engagement beyond live events, building sustained audience relationships
• Identify emerging topics, industry shifts, and content opportunities that align with business objectives and audience needs
• Collaborate with senior leadership to shape editorial vision and ensure content aligns with commercial goals
• Produce high-quality, authoritative content including articles, whitepapers, research reports, video scripts, podcasts, and event programming
• Develop thought leadership pieces that establish the brand(s) as a trusted voice
• Craft compelling event content including keynote themes, session descriptions, speaker briefs, and promotional materials
• Ensure editorial consistency, quality standards, and brand voice across all content touchpoints
• Balance editorial integrity with commercial objectives to create content that educates, engages, and converts

Audience Growth & Engagement

• Create personalized content experiences that deepen engagement with key segments and personas
• Leverage data and analytics to optimize content performance, refine strategies, and demonstrate ROI

Relationship Building & Industry Influence

• Cultivate and maintain relationships with senior industry leaders, influencers, and key opinion leaders
• Support the Partnerships function through Identifying and recruiting high-profile speakers, contributors, and content partners for events and digital platforms
• Conduct executive interviews, advisory board sessions, and research initiatives to gather insights and build credibility
• Represent the brand at industry events, conferences, and networking opportunities to expand influence and relationships
• Serve as a trusted advisor to industry stakeholders, positioning the brand as an essential partner

Commercial Impact & Revenue Growth

• Align content strategies with revenue objectives including event attendance, sponsorship sales, and digital subscriptions
• Collaborate with Sales and Marketing teams to create content that supports customer acquisition and retention
• Develop sponsored content programs and thought leadership opportunities that deliver value to partners and audiences
• Track and report on content performance metrics including audience growth, engagement rates, and revenue attribution
• Identify new content-driven revenue opportunities including premium content offerings, research products, and advisory services

Cross-Functional Collaboration

• Partner with Marketing, Sales, Events, and Partnership teams to ensure integrated content strategies
• Work closely with design, video, and digital teams to bring content to life across multiple formats
• Provide content expertise and guidance to internal stakeholders on messaging, positioning, and storytelling
• Share industry insights and audience intelligence across the organization to inform business decisions

• Bachelor's degree in Journalism, Communications, Marketing, or related field; advanced degree preferred
• 8+ years of experience in content strategy, editorial…