Content Writer II

Cross Catholic Outreach is seeking a motivated Content Writer II who can communicate our mission and passion for serving the poor in Christ’s name. As a member of our Marketing & Communications team, you will join a dedicated group to supply our Development and Fundraising teams with inspirational and effective marketing materials in a variety of formats for both print and digital channels.

As a writer, you will create compelling fundraising and reporting content about on-the-ground efforts and the impact of good work being accomplished through inspirational Church leaders and ministry partners in over 30 countries.

You will also have opportunities to travel to developing countries and interview partners, and beneficiaries to gather stories about our life-changing work and then share those stories with our donor and prospect audiences through compelling copy and fundraising initiatives.

Our team collaborates and works cross-functionally with various internal partner departments throughout the organization. Our team also cares deeply and creates content with lasting impact.

*** Please include a cover letter detailing your Christian background ***

Primary Duties and Responsibilities

• Develop, write, and proofread insightful, targeted, faith-minded, and effective marketing and storytelling content on a regular basis in a variety of formats; print and digital. (Minimum of three directed assignments per week, with drafts due on Fridays.)
• Research, write, and produce directed and strategic marketing content, achieving the highest level of quality and ensuring consistency within brand identity, messaging, and style guide.
• Develop and pitch creative themes for major marketing campaigns and initiatives, while collaborating with the internal strategy team to share ideas and create cohesive multi-channel campaign content.
• Build brand awareness through carefully crafted and strategic, goal-oriented content for campaigns, major appeals, and disaster relief fundraising.
• Provide clear communication of the strategic/thematic goal behind the creation of written content to team members and internal stakeholders.
• Carefully select photos and other pertinent material to enhance writing and work with graphic designers to create effective marketing material.
• Conduct interviews to gather human-interest stories of ministry partners and beneficiaries, and write up harvested stories and trip notes as Library references. (Includes maintaining integrity, respect, and care for interview subjects.)
• Collaborate with photographers and videographers to plan, create, and execute successful content gathering strategies and ensure capture of relevant in-country assets during travel.
• Develop deep knowledge of organization history, philosophy, ministry partners/programs, and places we work via ongoing participation in program and team meetings, field visits, and active information seeking.
• Help mentor newer content writers and encourage/guide them as they learn and grow to familiarize themselves with brand voice, editorial standards, processes, etc., within brand identity and the ministry’s strategic alignment.
• Remain informed and aware of communication, fundraising, and marketing trends.
• Develop, plan, and present “mission reports” for staff, highlighting useful story details.

Secondary Duties and Responsibilities

• Catalog and identify (tag) photos in shared network files/resources (Photo base) using keywords, captions, and descriptions.
• Share learnings and insights with the larger Mar Comm team that help strengthen strategic, creative, and writing approaches and process improvements with good stewardship top of mind.
• Perform other duties as assigned.

• Is a…