Events & Marketing Manager

Reports to: Executive Director
Status: Full-Time Salary
Hours: 40 hours per week (Flexible)
Hiring Range: $51,000-$61,000

The Events & Marketing Manager is responsible for the planning, production, and promotion of all Downtown Greenville Partnership events, as well as the day-to-day marketing and communications for the organization. This position serves as the primary point of contact for event vendors, media, and downtown merchants, and plays a central role in fulfilling DGP's mission with a primary focus on marketing and events.

• Plan, coordinate, and execute all DGP signature events including Freeboot Friday, Dickinson Ave After Dark (DAAD), Pirate Fest, and other partnership events.
• Coordinate partner events co-hosted by DGP including but not limited to Rock the Lot, Doggie Jams, Xfearience, Noon Year's Eve, Merry & Bright Night, and the Jolly Emerald Market.
• Manage all event vendor recruitment, applications, communications, and selection through Eventeny.
• Develop and manage sponsorship packages, contracts, invoices, and post-event recaps for all events.
• Submit all required ABC permits no less than two weeks prior to any event serving alcohol.
• Coordinate with the City of Greenville on permits, logistics, street closures, and partner event planning.
• Develop and maintain event budgets and track all event-related revenue and expenses.
• Recruit, onboard, and manage a part-time Events & Marketing Assistant or intern as needed.
• Conduct post-event reporting including budgets, vendor follow-up, notes for improvement, and social media posts.

• Manage all DGP social media channels, including content creation, scheduling, and community engagement.
• Maintain and update the DGP website (Word Press) including event listings, the business directory, and general pages.
• Develop and maintain a monthly social media content calendar aligned with the annual events calendar.
• Produce and distribute the DGP e-newsletter via Mail Poet monthly, quarterly at minimum.
• Create and send event invitations for select events using Greenvelope.
• Design all marketing graphics and digital content using Canva.
• Maintain and update all print materials on a quarterly basis using Adobe Suite.
• Maintain and update the DGP website including event listings, the business directory, and general pages.
• Write and distribute press releases for all major DGP events and significant organizational announcements.
• Maintain and cultivate relationships with local media contacts.
• Communicate regularly with downtown merchants regarding events, construction updates, parking, business spotlights, and new business welcomes.
• Manage any paid advertising campaigns through Facebook and Instagram platforms.

• Co-develop with the Executive Director and present sponsorship packages for all DGP events.
• Draft, manage, and track all sponsorship contracts, agreements, and invoices.
• Coordinate the renewal of all annual partner contracts by June/July of each year.