Marketing Coordinator - Creative Content

Full Time Bradenton, FL, US

4 days ago Requisition

Salary: $50,200.00 Annually

To strengthen awareness, connection, and engagement with Goodwill by creating accessible, mission-centered creative and visual content that invites people to shop, donate, work, learn, and partner with us. Through graphic design, creative production, and digital asset management, this position helps advance our mission of Changing Lives Through the Power of Work.

Goodwill Industries is seeking a creative, detail-oriented Marketing Coordinator - Creative Content to support the organization's creative services team with design production, creative helpdesk requests, digital asset management, and light photography and video needs. Working in person under the direction of the Creative Services Manager, this role serves as the first point of contact for incoming creative requests and helps ensure marketing assets are organized, accessible, and brand consistent.

This position is ideal for an early-career designer with a blend of design, organization, and production skills who thrives on variety, enjoys supporting a team, and wants to grow within a mission-driven organization.

• Produces and updates digital graphics for web, email, social media, print, and presentations using existing brand and style guides.
• Manages assigned creative helpdesk tickets from intake to completion, providing customer service to internal departments, completing design requests, and closing out tickets in a timely manner.
• Assists the Creative Services Manager with resizing, formatting, and versioning visual assets for campaigns, events, and multichannel use.
• Supports retail signage, flyers, posters, and promotional materials as needed.
• Ensures all visual content complies with brand standards, accessibility requirements, and organizational guidelines.

• Maintains the organization of digital assets, archives, file structures, naming conventions, and archival practices.
• Plays a key role in helping develop and launch a new digital asset management (DAM) system, including applying proper naming conventions, tagging, and metadata to photo and video assets.
• Assists with project tracking, production scheduling, and quality control.
• Reviews creative materials for accuracy, completeness, and brand compliance.

• Supports photography efforts for marketing campaigns, storytelling, community events, mission programs, retail operations, and internal communications.
• Edits and organizes photography assets for web, social media presentations, email campaigns, digital signage, and other marketing channels.
• Maintains photo archives with proper naming conventions, metadata, and accessibility for future use.

• Supports the marketing team with video production, including planning, recording, editing, and publishing content for You Tube, websites, and internal communications.
• Coordinates with the social media specialist to repurpose long-form video into short-form social content.

• Assists with marketing projects and special initiatives as assigned.
• Collaborates with team members to execute integrated marketing campaigns across print, digital, web, social media, retail, and community channels.
• Supports special events, promotions, fundraising efforts, mission initiatives, and organizational awareness campaigns through creative design and production.
• Provides creative support to internal departments while maintaining alignment with organizational priorities and brand standards.

• Associate's or bachelor's degree in Graphic Design, Visual Communications, Marketing, Digital Media,…