Senior Manager, Content & Brand​/at Solink

Level: M3 |
Location: CAN/USA | Remote
Reports To: Michael Scott, Chief Marketing Officer (CMO)

Type: Permanent | Full-Time

At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video into real-time operational insights. Our cloud-based platform integrates seamlessly with existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments — empowering teams to make data-driven decisions, enhance security, and improve operational efficiency.

Trusted by over 30,000 locations across 32+ countries, including brands like McDonald's and JYSK, Solink delivers clarity when it counts.

Solink is looking for a Senior Manager, Content & Brand to build the narrative and content engine that establishes Solink as the leader of our category — and to arm our Sales and Marketing teams with the content assets that drive demand. You'll own our category point of view, our educational thought-leadership content, and our speaker & influencer program, turning Solink's expertise into content the market seeks out.

This is a player-coach role for someone who can set a brand narrative, build a content program around it, and lead a team (plus a network of freelancers/agencies) to ship on a consistent cadence.

Category & Brand Narrative

• Define and maintain Solink's category narrative and brand point of view, in partnership with Product Marketing and executive stakeholders.

• Commission or produce original research and data-driven thought leadership (e.g., industry benchmark reports, trend studies) that positions Solink as the category authority.

Content Strategy & Editorial Calendar

• Build and manage an editorial calendar covering owned channels (blog, Linked In, newsletter),, and owned executive channels (speaking, podcasts).

• Set the quality bar and editorial standards across the content program.

Speaker & Influencer Program

• Run the trade-focused speaker and influencer program end-to-end: prospecting and vetting speakers/influencers, securing speaking slots and partnerships, briefing spokespeople, and measuring reach and pipeline impact.

• Manage Solink executives, customers, and external partners/analysts as speakers, panelists, and content collaborators at relevant trade events.

Sales & Marketing Enablement

• Partner with Sales and Demand Gen to turn thought-leadership content into enablement assets — battle cards, social proof points, webinar content, and campaign copy.

• Convert content into usable assets (talk tracks, one-pagers, social content, sales decks) that reps and campaigns can deploy directly.

Team & Vendor Management

• Manage a content team and/or a network of freelance writers, designers, and agencies.

• Manage budget for content production, speaker fees/sponsor ships, and influencer partnerships.

Measurement & Reporting

• Own content performance measurement (engagement, share of voice, pipeline influence) and report against goals to marketing leadership.

• 7+ years in content marketing, brand marketing, or content strategy roles, including B2B SaaS or a comparable technical category.

• 2+ years of direct people management or managing a mixed team of employees, freelancers, and agencies.

• Demonstrated ownership of a brand or category narrative, and experience turning it into a sustained content program (not a single campaign).

• Experience building or running a speaker, analyst, or influencer program (conferences, paid podcasts, partner co-marketing).

• Strong editorial judgment and hands-on writing/editing ability; comfortable both setting strategy and producing content directly when needed.

• Track record partnering closely with Sales and/or…