Copywriter - Script and Conversion

Core Areas: Direct-response video scripts, conversion copywriting, paid ad copy, landing pages, product detail pages, performance messaging, conversion optimization, claims-sensitive copy

Compensation: $110,000-$135,000 base salary annually

This opportunity is for a Copywriter - Script and Conversion focused on developing high-performing direct-response copy across paid creative and onsite conversion experiences. The role owns video scripts for UGC, founder-led, educational, testimonial, and conversion-focused formats, along with paid ad copy, landing pages, product detail pages, advertorials, and other conversion-focused customer experiences.

The position works closely with Creative, Growth, and Product Marketing to translate customer research, reviews, product insights, supporting science, and performance data into compelling hooks, angles, objections, proof points, offers, and calls to action. The work requires strong direct-response expertise, an understanding of conversion psychology, and the ability to create persuasive copy within regulatory, legal, and claims-based constraints.

• Write direct-response video scripts across UGC, founder-led, educational, testimonial, and conversion-focused formats.
• Develop copy across the customer journey, from top-of-funnel education through bottom-of-funnel conversion.
• Write and optimize paid ad copy, landing pages, product detail pages, advertorials, and other conversion-focused experiences.
• Partner closely with Creative and Growth from the concept stage so messaging and creative are developed together.
• Translate customer research, reviews, product insights, and performance data into compelling hooks, angles, objections, proof points, and calls to action.
• Develop clear product-selection, comparison, upsell, and downsell messaging that helps customers navigate purchase decisions.
• Adapt messaging across different voices and formats, including founder-led and creator-led content.
• Develop a deep understanding of the products, underlying technology, customer use cases, and supporting science.
• Write persuasive and engaging copy within regulatory and claims constraints.
• Use performance data to identify winning messaging and continuously iterate on scripts and conversion copy.
• Help document and maintain clear voice, messaging, and claim-safe language guidelines for performance creative.

Required Experience

• Proven experience writing direct-response video scripts that have been produced, tested, and scaled through paid media.
• Portfolio examples demonstrating measurable performance from scripts, landing pages, product detail pages, or other conversion-focused copy.
• Experience writing landing page or product detail page copy with measurable conversion results.
• Experience writing across multiple voices, particularly founder-led and UGC or creator-led content.

Required Skills

• Strong understanding of direct-response principles, including hooks, objections, proof, offers, calls to action, and conversion psychology.
• Ability to write compelling copy within regulatory, legal, or claims-based constraints while maintaining persuasive and engaging messaging.
• Strong product curiosity and willingness to develop a deep understanding of technical products and supporting science.
• Ability to receive direct feedback, move quickly, and iterate based on creative and performance results.
• Strong collaboration skills and the ability to work cross-functionally with Creative, Growth, and Product Marketing.

Preferred Qualifications

• Experience with sales pages, advertorials, quiz funnels, product-selection journeys, upsells, or downsells.
• Experience with in beauty, wellness, health, supplements, consumer devices, or another medically adjacent category.
• Experience…