Senior Manager, Growth Marketing Pearl Workplace On-site ago

Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.

• Data driven: Start with truth, measure what matters.
• Courageous: Bias to action; run toward hard problems.
• Innovative: Seek novel, elegant solutions.
• Lean: Do more with less. Build, ship, learn fast.
• Humble: Strong opinions, lightly held.

Fount is Pearl’s product for independent lawyers and small law firms. It helps them find prospective clients who need legal help and gives them AI-powered tools to manage intake, follow-up, scheduling, and payments- so fewer opportunities are lost and lawyers can spend more time with their clients.

We’re building a growth marketing function for Pearl’s products for professionals. Fount is the first priority: it has real customers and real revenue, and now we need to learn how to reach more of the right lawyers consistently. You’ll build our growth playbook and help shape how Pearl brings future products to market.

As Senior Manager, Growth Marketing, you will own the growth methods and performance across initiatives. For Fount and other growth-stage products, success means bringing in qualified customers, driving revenue, and understanding which marketing efforts lead to lasting customer relationships. For earlier product experiments, you’ll attract early users, learn how they use the product, and help the team decide what to build and scale.

This is a senior individual contributor role for someone who can set strategy and personally ship the work that matters most. You’ll report to the VP overseeing Fount and our products for professionals, and partner with Sales, Customer Success, Product, Customer Acquisition, Analytics, Finance, Legal, and creative teams.

• Growth strategy and customer intelligence. Build a current view of the market, buyer, competitive alternatives, customer economics, objections, and serviceability constraints. Co-create ICPs, positioning, messages, offers, pricing hypotheses, and channel priorities with initiative leadership.
• Two-sided demand generation. Plan and operate the channel mix across paid search and social, organic and AI-answer visibility, partnerships, webinars and events, referrals, executive/SME thought leadership, outbound support, and product-led acquisition. Concentrate spend where professional supply, lead availability, geography, and practice area can support customer value.
• Content that acquires and educates. Create and distribute credible articles, guides, customer proof, case studies, webinars, lifecycle content, and practitioner education that help independent professionals understand the problem, take action, and succeed after they buy.
• Conversion and experimentation. Own landing pages, forms, conversion paths, tests, and CRO. Define the hypothesis, audience, budget, success threshold, and scale/iterate/stop rule before launch; move quickly while preserving the evidence needed to learn from small samples.
• Hub Spot architecture and automation. Build and govern the acquisition lifecycle: data model, properties, segmentation, forms, enrichment, routing, scoring, nurture, reactivation, sequences, suppression, handoffs, dashboards, attribution, data quality, and change controls.
• Product marketing and Sales enablement. Turn customer evidence into category narratives, use cases, launch plans, packaging input, talk tracks, objection handling, proof, comparison assets, follow-up sequences, and campaign context that sellers actually use.
• Closed-loop growth…