Vice President of Marketing

Lead DALQEN’s brand, market positioning, go-to-market strategy, and marketing organization across digital asset intelligence and professional markets.

Team Executive Leadership

Working model Remote-first

Location United States

Occasional travel may be required for company events or strategic meetings. The role remains remote-first. Company-required business travel is paid by DALQEN.

This is a strategic and highly cross-functional leadership position. The Vice President of Marketing will work closely with executive leadership and functional leaders across Product, Research, Business Development, Technology, and Operations.

The successful candidate will be responsible for translating DALQEN’s capabilities into clear market positioning, credible narratives, effective go-to-market programs, and measurable marketing initiatives that support the company’s continued development.

This role offers the opportunity to shape how DALQEN is understood by professional market participants, partners, prospective customers, and the broader digital asset ecosystem while building the marketing systems required to support long-term growth.

Define, strengthen, and protect DALQEN’s brand positioning, category narrative, messaging architecture, and market identity.

Develop marketing strategies that support product initiatives, market expansion, partnerships, and commercial growth.

Build a deep understanding of professional users, institutions, market participants, prospective customers, and emerging audience segments.

Translate DALQEN’s platform, intelligence capabilities, data infrastructure, and market use cases into clear and credible value propositions.

Lead the development of research-driven content, executive communications, market commentary, educational materials, and thought leadership.

Build disciplined acquisition and engagement programs across digital channels, content, partnerships, events, and targeted campaigns.

Establish KPIs, dashboards, attribution frameworks, reporting mechanisms, and operating reviews that provide clear visibility into marketing performance.

Work closely with Product, Research, Operations, Business Development, Technology, and executive leadership to maintain alignment between market strategy and company priorities.

Build scalable marketing processes, workflows, external partner relationships, operating cadences, and eventually a high-performing internal marketing organization.

Develop structured mechanisms for capturing market feedback and translating audience, customer, and ecosystem insights into actionable recommendations for leadership and product teams.

Significant senior marketing experience within technology, fintech, financial services, data, AI, digital assets, or another high-growth environment.

Strong experience developing brand strategy, market positioning, messaging, and category narratives.

Demonstrated experience designing and executing go-to-market programs across products, markets, or customer segments.

Ability to translate technical or complex capabilities into clear value propositions, use cases, and market-facing communications.

Experience building or scaling marketing teams, systems, workflows, agencies, or operating structures.

Experience marketing to B2B, institutional, professional, enterprise, or sophisticated customer audiences is advantageous.

Experience…