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Head of Product Marketing

Job in Northern, Floyd County, Kentucky, USA
Listing for: Wwshemi
Full Time position
Listed on 2026-10-14
Job specializations:
  • Marketing / Advertising / PR
    Product Marketing, Marketing Communications
Salary/Wage Range or Industry Benchmark: 180000 - 225000 USD Yearly USD 180000.00 225000.00 YEAR
Job Description & How to Apply Below
Location: Northern

About the Role

As the founding Head of Product Marketing, you will shape how an AI-powered legal technology company explains its products and value. Reporting to GTM leadership, you will work closely with executives and teams across Product, Engineering, Sales, and customer-facing functions to build clear, trusted messaging for complex technology.

What You'll Do
  • Develop positioning and messaging that turns technical capabilities into clear, differentiated customer value.
  • Own the editorial calendar and set priorities for the company's marketing narrative.
  • Build product launch stories by defining the problem, audience, message, proof points, and narrative.
  • Write and edit content across web, email, social, presentations, blogs, scripts, and sales materials.
  • Help executives shape their ideas into compelling posts, videos, panels, and interviews.
  • Interview customers and collaborate with Sales and Success to understand buying motivations and customer language.
  • Direct video and content production, define creative hooks, and present on camera when needed.
  • Create sales enablement narratives that explain products at introductory and enterprise levels.
  • Track the AI market and competitors, and use performance insights to refine positioning.
  • Coordinate agencies and specialists while maintaining strategic direction and editorial standards.
What We're Looking For
  • At least 7 years of experience in product marketing, communications, or storytelling for AI, enterprise software, legal technology, or another complex product environment.
  • Experience in law, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how lawyers evaluate and buy products.
  • Strong writing and editing skills, with experience owning product positioning, messaging, and launches.
  • Experience partnering with Product, Engineering, Sales, customer-facing teams, and external agencies.
  • Experience conducting customer research, developing sales enablement, and directing content or video production.
  • Comfort presenting on camera and using modern AI tools to improve productivity and output quality.
  • Curiosity about AI architecture, legal workflows, customer needs, and business strategy.
Compensation & Benefits

Annual salary range: $180,000 to $225,000 USD. Visa sponsorship is not available.

Location

Remote within the United States, with meaningful Eastern Time overlap and periodic travel.

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