IMSA) Senior Coordinator, Partnership Marketing

## (IMSA) Senior Coordinator, Partnership Marketing Apply:
USA-Field:
Full time:
Posted Yesterday:
JR14309
** INTERNATIONAL MOTOR SPORTS ASSOCIATION (IMSA)
** IMSA was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA Weather Tech Sports Car Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge, IMSA VP Racing Sports Car Challenge and Historic Sportscar Racing, as well as five one-make series:
Ferrari Challenge North America, Lamborghini Super Trofeo North America, Whelen Mazda MX-5 Cup presented by Michelin, Mustang Challenge and Porsche Carrera Cup North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship.

The partnership enables selected IMSA Weather Tech Sports Car Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information, please visit , https://x.com/IMSA,  or  _racing.
** Summary
* * Oversees and executes projects and activities in the Partnership Marketing team by developing and executing solutions in the areas of partnership management, partnership communications and event management.
** Essential Duties and Responsibilities
** include the following. Other duties may be assigned.
** Partnership Management
** Fulfill and execute sponsorship contracts including managing event admission ticket organization and distribution, implementation of social, digital, signage, B2B, etc., programs for multiple IMSA Partners.  The development, approval process for creating and distributing and organizing marketing materials, event support collateral, and other Partnership Management related materials.  Fulfil all other contractual assets and activation items. Additional coordination with tracks, partner agencies and other third parties as needed.
Maintain primary day-to-day management of assigned partners and develop business relationship with key contacts.  Develop a thorough understanding of partner’s business and proactively suggest ways that IMSA can support their objectives.  With Partner, develop marketing activation programs outside the agreement, helping partner further leverage their IMSA investment and placing IMSA in front of new audiences.
Identify areas for incremental mid-term sales, as well as take partner through renewal process.
** Partnership Communications and Relationship Building
** Ability to effectively communicate with senior representatives of IMSA Partners.
Develop, execute and manage a process in order to effectively execute Partner outbound and inbound communication including research data, TV tune-ins, Public Relations material, TV ratings, Info graphic, meeting schedules and agendas, social media and TV tune-in, RSVP and guest list management for events.  Work with partner to determine best external communication methods and timing.
Ensure that the Partnership Marketing Department and Senior Management are effectively informed and prepared for each event.
** Event Management
** Develop and execute plans for managing effective at-track activation for partners including the control, accountability and distribution of suite passes, parking passes, VIP experiences and victory lane celebrations.

Effectively oversee the creative production of event resource materials, credentials, etc., for partners and execute the pre-event distribution.

Effectively execute and oversee the process to conduct VIP event activities such as Pit Tours, Hot Lap Rides, Starter Stand visits, and driver appearances end IMSA race…