Coordinator, Audience Development

# Coordinator, Audience Development## Baltimore Orioles•### @Orioles Posted on 10/13/2026
• Full-time##

Job Description
*
* Job Title:

** Coordinator, Audience Development
** Department:
** Marketing & Product Development
*
* Reports to:

** Director, Promotions & Audience Development
** FLSA Status:
** Full-time, Non-exempt
*
* Location:

** Baltimore, MD (Oriole Park at Camden Yards)
** Salary:** $45,000-$47,500/yr
*
* Job Description:

** The Baltimore Orioles seek a
** Coordinator, Audience Development
** to report to the Director, Promotions & Audience Development. The position will assist in researching, developing, and execution of various marketing and fan initiatives related to the club’s promotions calendar, including special ticket packages.
*
* Key Responsibilities:

** Responsibilities include but are not limited to:
* Assist with the strategy, planning, and development of the special ticket package and promotional calendar, with the objective of driving incremental ticket sales and engaging fans.
* Assist in the planning, coordination, and execution of ticket package nights and promotional special events for Oriole Park at Camden Yards home games. Includes day of execution and event setup/tear down as needed.
* Along with the Director, Promotions & Audience Development, craft and maintain a strategic audience development plan to sustainably grow the Baltimore Orioles fan base focusing on emerging demos, niche audiences and core and non-baseball fans alike.
* Work closely with Director, Promotions & Audience Development, Procurement department and third-party vendors to conceptualize, quote, and purchase promotional items while maintaining budget and timely delivery.
* Work with the Director, Promotions & Audience Development and internal stakeholders to develop the marketing timeline and launch calendar.
* Work closely with the Director, Promotions & Audience Development and the Marketing department to effectively communicate activation plans for special events and ticket package nights to help promote through web, social media, and other digital content.
* Assist with the development of promotional assets for the website, video board, email communications, and flyers to support themed initiatives.
* Ensure proper communication of event needs and requirements to all internal departments, partners, and vendors.
* Work closely with Director, Promotions & Audience Development to manage budget for special ticket package promotional items, activations, and programs.
* Assist Director, Promotions & Audience Development in building and maintaining a robust influencer marketing program especially when collaborations intersect with our special ticket packages platform.
* Collaborate internally with the Corporate Partnership Activation team to ensure contractual agreements are fulfilled and provide creative solutions for sponsor integration into special events.
* Conceptualize and build towards a launch of new Baltimore Orioles Kids Club offering.
* Coordinate hospitality and programming details surrounding special ticket package events.
* Coordinate with the Activations team, Groups Department, Partnerships team, and Game Presentation team to execute any fan-facing activations, on-field presentations, including first pitches, ceremonies, in-game features, and more.
* Conduct research on event trends within MLB and other professional sports and implement new ideas to enhance special themed events.
* Work alongside Marketing Research and Analytics team members to identify new opportunities and/or enhance current promotions to engage fans and drive revenue
* Perform all other duties and responsibilities as assigned.
*
* Qualifications:

*** Bachelor’s degree in business administration, Marketing, Sports Management or…