Performance Marketing Specialist

AboutIONOS

IONOSisoneof

Europe'slargestweb-presenceandcloudproviders,givingmillionsofcustomersthetoolstobuildandgrowtheironlinepresence.

In North America —theUS,Canada,and Mexico,we'rethechallenger:competingtobecometheclearalternativetothelargestincumbents,andtakingshareaswegrow.

TheUSCommercialteam'smandateistogrowIONOSin North Americabyfindingandscalingnew ,high-efficiency customer-acquisition channels.

Thatmeansbuildingcreative,launching fast,measuring everything,anddoublingdownonwhatworks—withveryshortloopsfromtheadunittotheconversion.

Ourcorewebandmarketingplatformisrunbycentralteamsin Germany;theUSpodlocalizesandexecutesquicklyontopofit.

Therole:

You'llownUScustomeracquisitionefficiency.

Concretely,youownthenumber:
CACandnew-customer inflow
.You'lldoitbyowningtheentirejourneyfromtheadunittotheconversion—creative,channel,landing page,offer,and measurement,andbyopeningandscalingnewchannelstheUShasn'tfullytapped:

Tik Tok,Meta,Instagram,You Tubepre-roll,podcast,CTV,and creator/affiliate.

Thisistheseniorseatinasmallpod.

You'llsetthepace,rundailyoptimizationloops,andinformallycoachtwoearly-career teammates.

You'rehands-on—abuilderandbuyer.

Whatyou'llown:

• TheCAC/inflow number.MoveblendedCACtowardtargetwhilehittinginflowgoals,channelbychannel.
• Thefullad-unit-to-conversion loop.Briefandproducecreative(image,video,carousels),setupandbuychannels,coordinatelandingpagesandoffers,andmeasureimpactendtoend.
• New-channel build-out.Standupandscale Tik Tok ,Meta,IG,You Tubepre-roll,podcast,CTV,and creator/affiliatewithshort,disciplinedtestloops.
• AnAI-firstproductionandanalysisengine.UsegenerativeAIforcreativeandcopy,andLLMs/analyticsfordailyoptimization—operatingwiththeleverageofawholepod.
• Thecontentworkbench.Driveourcreator-marketing motion:scripting/storytelling,briefing creators,andturningtheiroutputintotestablepaidassets.
• Cross-Atlantic execution.Partnerwithcentral Germanteamsasyouwouldwithanagencyandwiththe Website A/BPOonlandingpagesandconversion.

Whatsuccesslookslike:

• First
  90days:dailyoptimizationloopsliveonatleastonenewchannel;aclearreadonwhereourCACisreallygoingandthetop3
  
  Leverstofixit.
• 6months:twoormorenewchannelsrunningwitharepeatabletest→measure→iterate→scale motion,andademonstrableCAC-improvement trajectory.
• 12months:blendedCACmovingconvincinglytowardtargetwhileinflowtargetsaremet;aplaybookotherscanrun.

Whoyouare:

• 3–6years
  in performance/growth marketing,ideally direct-to-consumer/eCommerceoraffiliate.
  
  You'veownedapaidbudgetandbeenmeasuredonefficiency.
• Owner mentality.Youtreatthebudgetlikeit'syourownmoneyandtheoutcomelikeit'syourownbusiness.
• AI-first operator.YoualreadyuseLLMsandgenerative/creativetoolstoproduce,analyze,andoptimizeatapacethatusedtorequireateam.
• Full-funnel fluency.You'recomfortableacrosscreative,channel buying,landing pages,offers,and analytics—andyoucangodeepinanadaccountandaspreadsheet.
• Player-coach.Hands-on yourself,butabletoraisethebarforearly-careerteammatesandserveasasoundingboard.
• Matrix-comfortable. Youcangetthingsdoneacrossteamsandtimezoneswithoutformalauthority.
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week
• Travel - you would welcome the opportunity to travel internationally on occassion to meet global colleagues, learn and share ideas.

Howthisteamworks:

We'reasmall,high-ownershippodinsideaglobalcompany.

Afewthingsaretruehere,andthey'reworthknowingbeforeyouapply:

• You'llown
  outcomes,not activity
  .YourworkismeasuredagainstCAC,inflow,and conversion—andwelookatthenumberstogether,often.
• We
  movefastanditerateintheopen
  :launch,measure,learn,adjust—usuallywithindays,not quarters.
• Wepractice continuous,two-wayfeedbackthatis
  directandfrequent
  .Operatingonaprofessionalbasis,wedon'tengageinblame,rescuing,or scorekeeping.
  
  Whenaproblemarises,weidentifyitearlyandcollaboratetoresolveit.
• We're
  AI‑first
  ,andwe'llhelpyougetgreatatit.
• You'llbe
  coached
  .TheGMishands‑onandinvestedinyourgrowth.
  
  Thisisaplacetoaccelerateacareer,nottocoast.

Thisisagreatfitifyou'redriven,resilient,andenergizedbyownershipandcandidfeedback