Sr. Manager, Media Analytics

Location: Northern

## Sr. Manager, Media Analytics Apply:
West Hills, CA:
Full time:
Posted Yesterday:
R13064
** HELP US BRING THE GIFT OF HEALTH TO LIFE.
** Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry.

Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.
** This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.
** The
** Senior Manager, Media Analytics
** leads marketing measurement and analytics, ensuring media, digital, and consumer engagement investments are grounded in evidence-based insights and clear measures of success. The role shapes the media measurement and test-and-learn agenda, establishes the metrics and reporting frameworks that matter, and translates campaign, digital, and DTC performance into actionable recommendations that optimize marketing effectiveness and enable stronger business decision-making.  
** RESPONSIBITILIES*
* * Leads media measurement strategy by establishing evidence-based frameworks, KPIs (Key Performance Indicators), and measurement approaches that define how marketing and media success will be evaluated.
* Measures media performance and provides recommendations across audiences, channels, tactics, and placements to identify performance drivers, optimize investment, and improve overall media effectiveness.
* Develops and manages the media test-and-learn agenda by creating testing plans, selecting the right analytical methods, and using results to improve future media and creative performance.
* Owns the “metrics that matter” framework and performance reporting to ensure Marketing focuses on the measures most closely tied to campaign objectives and business outcomes.
* Manages analytics for website, email, and CRM (Customer Relationship Management) to understand consumer behavior, improve engagement, and support DTC and Consumer Engagement priorities.
* Shapes executive-level presentations with media measurement insights to influence business decisions, align stakeholders around the most important opportunities, and drive actions that accelerate brand and business growth.
* Develops and coaches direct reports by setting clear expectations, providing ongoing feedback and development opportunities, and building the team’s analytical and business capabilities to deliver high-quality insights and support Marketing priorities.
* Performs other duties as assigned.  
** QUALIFICATIONS*
* * Bachelors Degree or equivalent work experience.
* Masters in Market Research/Analytics or MBA with a quantitative focus preferred.
* 7+ years professional experience in a marketing analytical role.  
** KNOWLEDGE, SKILLS AND COMPETENCIES*
* * Competency in analytics techniques such as time-series data analysis, A/B test design, segmentation, attribution, market mixed modeling and lift analysis.
* Knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics.
* Powerpoint and Excel skills to develop compelling presentations with easy to understand insight visualizations.
* Knowledge of media planning tools (MRI, Nielsen) and web analytics platforms.  
** PHYSICAL DEMANDS
** Primarily performs work in an office or remote environment and require extended periods of sitting, computer use, and verbal communication. Physical…