Brand Specialist

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Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities.

Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit  .

As a Brand Specialist I, you will support Brightstar Lottery's brand management, marketing strategy, and portfolio growth initiatives by developing and executing integrated marketing programs that strengthen brand positioning, drive revenue, enhance customer engagement, and support business objectives. Working closely with internal stakeholders and external partners, you will help deliver compelling brand experiences while ensuring alignment with company goals and brand standards.

This role will be located onsite in Sint Maarten.

• Develop integrated marketing plans and campaigns that support portfolio growth, brand visibility, and business objectives
• Champion brand positioning and consumer engagement initiatives across multiple channels and touchpoints
• Coordinate advertising, promotional, pricing, and communication activities to strengthen market presence
• Analyze brand performance, campaign effectiveness, market trends, and customer insights to drive informed recommendations
• Collaborate with Sales, Business Intelligence, and cross-functional teams to execute strategic marketing initiatives
• Monitor competitor activity, industry developments, and emerging consumer trends to identify opportunities and risks
• Facilitate training and educational initiatives that increase stakeholder understanding of products, services, and brand objectives
• Perform other duties as assigned

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Minimum of two (2) to five (5) years of experience in brand management, advertising, marketing, or market analysis
• Demonstrated expertise in developing and executing integrated marketing campaigns and promotional initiatives
• Strong analytical capabilities with the ability to interpret data, market trends, and consumer insights
• Proficiency in Microsoft Office applications, including Excel, PowerPoint, and business reporting tools
• Proven success managing multiple projects while balancing competing priorities and deadlines
• Excellent interpersonal, communication, presentation, and stakeholder management skills

• Experience supporting lottery, gaming, consumer products, retail, or highly regulated industries
• Familiarity with market research methodologies and customer insight analysis
• Knowledge of brand development, portfolio planning, and go-to-market strategy execution
• Exposure to agency management, media planning, and vendor partnerships
• Understanding of digital marketing, consumer engagement, and integrated communications
• Background working in multicultural and cross-functional business environments

#LI-RQ #LI-ONSITE

Brightstar is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.

Brightstar is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying;

however, only those selected to interview will be contacted.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.