Vice President of Marketing and Communication Strategy

VICE PRESIDENT OF MARKETING AND COMMUNICATION STRATEGY Bring your strategic vision and leadership to Christian Appalachian Project. As a key member of CAP’s leadership team, the Vice President of Marketing & Communications Strategy will help shape the organization’s brand, voice, and strategic direction while leading innovative, mission-driven marketing and communications strategies that strengthen engagement and advance CAP’s impact throughout Appalachia and beyond.

Competitive salary and comprehensive benefits offered.

Summary:

The VP of Marketing and Communication Strategy provides leadership for Christian Appalachian Project’s integrated marketing, communications, brand, and engagement strategies, ensuring all communications advance the organization’s mission, strengthen public trust, and support long term organizational growth. This position serves as CAP's lead strategist for brand management, executive communications, public relations, internal communications, digital engagement, and organizational storytelling. Through market research, audience insights, data analytics, and cross functional collaboration, the position ensures consistent brand alignment and impactful communications across all organizational channels and stakeholder touchpoints.

The VP of Marketing and Communication Strategy provides strategic counsel to CAP Leadership, supports crisis and reputation management efforts, and drives communication initiatives that enhance visibility, engagement, philanthropy, volunteerism, employee engagement, and mission impact. This role will lead strategies that significantly increase public awareness of Christian Appalachian Project, elevate organizational visibility, and strengthen CAP’s position as one of Appalachia’s leading nonprofit organizations.

The position also delivers evidence-based recommendations and performance reporting to the CAP Leadership Team and promotes a culture of communication excellence and brand stewardship throughout the organization.

Essential Job Functions:

Strategic Marketing, Communications, and Brand Leadership Develop and execute a comprehensive marketing, communication, and brand strategy aligned with CAP's mission, values, strategic priorities, and organizational goals. Lead the implementation, evolution, and ongoing stewardship of CAP’s organizational brand strategy, ensuring the successful execution of brand positioning, messaging architecture, visual identity standards, and audience engagement strategies across all departments and stakeholder groups. Utilize market research, audience insights, trend analysis, and stakeholder feedback to inform communication planning, brand positioning, and organizational messaging.

Lead brand strategy efforts that strengthen awareness, engagement, credibility, and trust among donors, volunteers, clients, employees, churches, community partners, and the public. Develop executive communication strategies that support leadership visibility, organizational priorities, strategic initiatives, and stakeholder confidence. Proactively identify communication opportunities, organizational risks, and reputational concerns, while developing communication strategies and messaging plans to address them. Inspire internal and external stakeholders through compelling storytelling, mission-centered messaging, audience-focused communication strategies, and innovative engagement approaches.

Provide evidence-based recommendations to CAP Leadership grounded in performance metrics, audience engagement data, and communication analytics. Demonstrate strong analytical skills and strategic thinking to translate organizational objectives into measurable communication outcomes.

Integrated Marketing, Public Relations, and Audience Engagement…