Field Marketing Manager

Join us at Entrust At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely. Entrust's values are a cornerstone of who we are, our future business growth and how our people grow through it.

We model our values by demonstrating that Customer Trust Is Earned, moving with purpose because Speed Is Intentional, taking accountability because We Own the Outcome, and building a collaborative culture where One Entrust Wins Together. Get to Know Us Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon?

Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future.

Position Overview:

Reporting to the Sr. Marketing Field and Account Based Marketing Manager, this role is responsible for leading marketing strategy and execution across the Americas, with a primary focus on Entrust’s Identity and Issuance portfolios. The Field Marketing Manager will develop, implement, monitor, and optimize integrated regional programs and events that engage priority audiences, generate high-quality opportunities, improve conversion through the funnel, and drive disciplined sales follow through.

The role will also support channel and partner activities to extend reach, accelerate opportunities, and advance Entrust’s go-to-market priorities across the region.

• Program Execution Lead the development and execution of region-specific marketing plans for Issuance and Identity that align with Entrust’s global initiatives.
• Translate corporate priorities into targeted programs for priority accounts, personas, and verticals with clear goals for engagement, opportunity creation, and conversion.
• Opportunity Quality and Conversion Design programs around the creation and progression of high-quality opportunities, not only lead volume. Partner closely with sales to align on account selection, qualification criteria, handoff expectations, follow-up timing, and next actions. Monitor conversion across key funnel stages, identify gaps, and adjust audience, content, offers, and activation plans to improve pipeline quality and revenue potential.
• Cross-Functional Collaboration Lead cross-functional collaboration with sales teams, Product Marketing, Growth Marketing, Brand, Content Strategy, and Sales to identify regional priorities, develop audience-specific content, and coordinate campaign execution. Establish clear ownership and follow-through plans with sales and, where applicable, channel partners to ensure timely outreach, opportunity progression, and visibility into outcomes.
• Performance Measurement & Optimization Analyze, measure, and report on Issuance and Identity program performance using Entrust’s analytics tools, including Salesforce and Tableau. Evaluate opportunity quality, funnel conversion, sales acceptance, follow-up activity, pipeline progression, and revenue impact. Use performance insights to optimize investments, address follow-through gaps, and communicate results and recommended actions to stakeholders.
• Event Leadership & Executive Engagements Plan and lead regional events, executive round tables, workshops, and targeted account experiences that advance Entrust’s priorities. Define audience and opportunity goals, secure stakeholder participation, and build pre-event and post-event engagement plans with sales. Ensure prompt follow up, clear next steps, and measurable progression for participating customers and prospects,…