Sales Enablement Director

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Westwood, MA, US

Salary Range: $ To $ Annually

Founded in 1946 we have grown to become a global specialty chemicals company that is a leading manufacturer of protective materials for high-reliability applications across diverse market sectors.

Today we employ nearly 800 people and continue to grow and strengthen our business by employing a related diversification strategy that combines organic growth initiatives with strategic acquisitions.

Based in Westwood, Massachusetts, USA we operate manufacturing facilities in the United States, Europe, and Asia and continue to invest in our capabilities in order to meet the demands of our global customer base.

The Americas Sales Enablement Director is a senior member of the commercial organization, accountable for equipping Chase Corporation's direct and distribution sales teams with the tools, training, content, and digital capabilities they need to sell faster and win more. The role owns the enablement agenda for the Americas: building sales tools and training programs, deploying digital and AI-enabled platforms, upskilling the direct sales team, training, and certifying the distribution sales force.

It serves as the connective tissue between Sales, Distribution, and Marketing translating commercial strategy into field-ready execution, identifying and removing the obstacles that slow growth, and driving measurable improvement in seller productivity, ramp time, and win rate across the region.

• Sales Tools & Content:
  Build and maintain the Americas sales toolkit value-selling playbooks, industry and application battle cards, objection-handling guides, ROI/TCO calculators, technical selling aids, and customer-facing presentations aligned to Chase brand standards.
• Digital Platforms:
  Own the enablement technology stack, including CRM (Salesforce), learning management, and sales content management platforms, so sellers can find, use, and measure the right content at every stage of the funnel.
• AI Tools:
  Identify, pilot, and scale AI-enabled sales tools for account research, call preparation, content and proposal generation, competitive intelligence, and coaching; define usage guidelines, training, and adoption metrics.
• Content Governance:
  Maintain a single source of truth for commercial content, retire outdated material, and track content usage and its influence on pipeline and win rate.

• Onboarding & Ramp:
  Design and deliver a structured onboarding program for new commercial hires, with defined competency milestones and time-to-productivity targets.
• Continuous Development:
  Build an ongoing curriculum spanning value-based and solution selling, technical and application knowledge, negotiation, pricing discipline, and territory and account planning.
• Certification &
  
  Coaching:
  
  Establish skills assessments and certification paths, and partner with sales managers to embed coaching cadences that reinforce methodology in the field.
• Distributor Training:
  Create and deliver training and certification programs for distributor sales representatives covering Chase products, applications, positioning, and selling process.
• Partner Onboarding & Coverage:
  Support recruitment, onboarding, and ramp of distribution partners; resolve coverage gaps and align partner capability with regional growth priorities.
• Joint Execution:
  Equip partners with co‑branded tools, campaigns, and demand‑generation assets, and lead quarterly business reviews with regional sales leaders to assess performance and support needs.

• Process…