Vice President, Provider Services Sales and Business Development

The Vice President, Provider Services Sales and Business Development is a senior growth executive responsible for accelerating referral growth, expanding market share, and developing innovative partnerships across VNS Health's home-based care portfolio, including Home Care, Hospice, Personal Care, Behavioral Health, and Medical Care s leader brings a modern, data-driven approach to sales in home-based care—combining deep market insight, disciplined execution, and strong cross-functional alignment to drive both referral growth and admission conversion performance.

The VP builds and leads a high-performing sales organization focused on measurable outcomes, new growth pathways, and differentiated value in an increasingly competitive and value-based healthcare landscape.

• Referral bonus opportunities
• Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays
• Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life and Disability
• Employer-matched retirement saving funds
• Personal and financial wellness programs
• Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care
• Generous tuition reimbursement for qualifying degrees
• Opportunities for professional growth and career advancement
• Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities

• Define and execute a comprehensive B2B growth strategy across all home-based care service lines, with clear priorities by market segment, referral source type, and geography.
• Lead market segmentation and targeting strategies (e.g., health systems, SNFs/ALFs, physicians, payers, community-based organizations).Identify and pursue new growth channels.
• Translate competitive intelligence, utilization trends, and population health needs into actionable growth initiatives.
• Drive growth through innovative care models and programs aligned with market demand, in partnership with clinical and operational leaders.

• Build and maintain a high-accountability sales culture with clear expectations and performance metrics.
• Recruit and develop top sales talent with expertise in healthcare and consultative selling.
• Coach leaders and frontline staff on modern sales capabilities, including data use, segmentation, and value-based selling.
• Foster a culture of accountability, urgency, and continuous improvement.
• Establish best-in-class sales operating rhythms (e.g., pipeline management and forecasting); define and monitor KPIs

• Oversee strategy and engagement across all referral channels, ensuring tailored approaches by segment and local market.
• Build and maintain executive-level relationships with key partners (health systems, post-acute facilities, large physician groups).
• Promote strategic account management (focused on long-term value creation) where possible vs. transactional referral management.
• Develop and scale preferred provider relationships where appropriate.

• Partner closely with Operations and Intake to ensure seamless referral-to-admission processes and maximize conversion.
• Identify breakdowns in access, responsiveness, or capacity and drive cross-functional solutions.
• Align sales messaging with actual clinical capabilities, service differentiation, and patient outcomes.
• Ensure feedback loops between referral sources and operations are tight and actionable.

• Ensures that BD Sales is in compliance with all regulatory requirements and VNS Health Quality Management processes.
• Performs all duties inherent in a senior managerial role. Approves staff hirings, salary actions,…