Director, Sales – Golf Branded Bills

Position Title: Director, Sales – Golf
Reports To:Chief Sales Officer
Department:Sales – Golf
Location:Tempe, AZ (Corporate HQ) – with travel
OTE:$160,000 – $200,000 (70/30 : Salary/Commission)
Travel:50% – includes key accounts, trade shows, and sales meetings

Branded Bills is a fast-growing, innovative company specializing in high-quality, custom headwear and apparel. We pride ourselves on creating unique products that combine style, comfort, and exceptional craftsmanship. Our dedication to excellence has earned us a reputation as a trusted provider of branded merchandise for businesses, organizations, and individuals. We’re looking for team players who are eager to collaborate, can be flexible in a fast-paced environment, and who are forward-thinking innovators willing to push past the status quo.

As Director, Sales – Golf, you’ll lead Branded Bills’ golf sales channel nationwide, setting strategy and owning revenue results across green-grass pro shops, off-course and specialty retail, national and key accounts, and custom and corporate golf programs. You’ll build and lead the golf sales team, turn product and brand strategy into channel growth, and serve as the primary executive contact for our largest golf partners and buying groups.

You’ll also partner closely with Product, Design, Marketing, and Operations to make sure the golf line is positioned, priced, and delivered to win share in one of retail’s most competitive categories.

• Develop and execute the national sales strategy for the golf channel, setting annual revenue targets, account plans, and channel growth priorities in partnership with executive leadership.
• Recruit, hire, coach, and manage a team of Golf Account Managers and Sales Representatives; set individual quotas and performance standards and hold the team accountable to results.
• Own and grow relationships with national/key accounts, major buying groups, and strategic green grass and off-course retail partners, including direct involvement in top-tier account negotiations.
• Build and manage the golf channel sales forecast, pipeline, and budget; report regularly on performance against targets to executive leadership.
• Represent Branded Bills at industry trade shows (including the PGA Merchandise Show), regional buying shows, and customer events; identify and cultivate new account opportunities.
• Partner with Product and Design on seasonal line development, ensuring the golf assortment reflects market trends, account feedback, and competitive positioning.
• Collaborate with Marketing on go-to-market plans, co-op programs, and sales collateral that support golf channel growth.
• Work with Operations and Fulfillment to ensure order accuracy, on-time delivery, and a high standard of service for golf accounts.
• Monitor competitor activity, pricing, and market trends within the golf headwear and apparel category and adjust channel strategy accordingly.
• Maintain accurate account and pipeline records in the company CRM and ensure the team does the same.
• Uphold and model Branded Bills’ brand standards, culture, and values in all customer and internal interactions.

This position directly supervises our Golf Sales Team and carries full people-management responsibility, including hiring, performance management, coaching/development, and disciplinary action in accordance with Branded Bills policy.

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
• 4+ years of progressive sales experience in the golf industry, including experience selling headwear, apparel, or related golf products into green grass and/or off-course retail channels.
• 4+ years of…