Director of Sales

At Waterford Hotel Group we pride ourselves on cultivating a workplace that feels like home and brings out the best in you, each and every day. We will celebrate your successes, appreciate your strengths, and offer an environment where each of us can truly be ourselves. We provide competitive compensation and benefits, a tight-knit and supportive work environment, plus numerous opportunities for professional development and advancement.

Come for a JOB, stay for a CAREER.

Double Tree by Hilton Little Rock is seeking a dynamic, results-driven Director of Sales to lead our sales efforts, grow market share, and drive revenue performance.

We are looking for a passionate hospitality sales leader who thrives on developing new business, building lasting client relationships, and identifying opportunities for growth. The ideal candidate is a strategic thinker, a proactive salesperson, and a collaborative leader who knows how to turn opportunities into results.

If you are energized by the pursuit of new business, enjoy building meaningful partnerships, and have a proven track record of exceeding sales goals, we would love to meet you!

What You'll Do

• Develop and execute a comprehensive sales strategy to maximize hotel revenue, market share, and profitability.
• Proactively identify, solicit, and secure new business across corporate, group, association, government, and leisure market segments.
• Grow and maintain a strong portfolio of key accounts while continuously developing new business opportunities.
• Achieve and exceed established sales goals, revenue targets, and booking objectives.
• Partner with Revenue Management and hotel leadership to optimize pricing strategies, market positioning, and overall hotel performance.
• Analyze market trends, competitive activity, and business opportunities to develop effective sales strategies.

• Establish and strengthen relationships with corporate clients, meeting planners, community organizations, and key decision-makers.
• Represent the hotel through networking events, industry associations, client entertainment, sales calls, and community involvement.
• Conduct compelling property tours, presentations, and client meetings that showcase the hotel's value and competitive advantages.
• Develop creative promotions, strategic partnerships, and targeted sales initiatives to generate incremental revenue.
• Negotiate contracts and business agreements that support revenue objectives and long-term client satisfaction.

• Provide leadership, direction, coaching, and accountability to the hotel sales team.
• Foster a proactive, performance-driven sales culture focused on prospecting, relationship development, and results.
• Collaborate closely with the General Manager, Revenue Management, Catering, and Operations teams to align sales initiatives with hotel objectives.
• Oversee sales forecasting, reporting, account management, and pipeline development.
• Ensure a seamless transition of booked business to the operations team, delivering exceptional service and client satisfaction.
• Serve as a visible leader and ambassador for the hotel, Hilton brand, and Waterford Hotel Group.

What We're Looking For

We are seeking a motivated hospitality sales professional who brings energy, creativity, accountability, and a genuine passion for winning business.

• Previous hotel sales experience, preferably in a Director of Sales, Director of Sales & Marketing, or senior hotel sales leadership role.
• Demonstrated success in generating new business, growing existing accounts, and achieving revenue goals.
• Strong understanding of corporate, group, and meetings-related sales strategies.
• Proven ability to prospect, negotiate, close business, and develop long-term client relationships.
• Strong leadership skills with the ability to motivate, coach, and develop a successful sales team.
• Knowledge of hotel revenue management, competitive positioning, forecasting, and sales reporting.
• Excellent communication, presentation, organizational, and relationship-building skills.
• Self-motivated, goal-oriented, and comfortable working in a fast-paced, results-driven environment.
• Experience with Hilton systems and sales platforms is a plus.
• Degree in Hospitality Management, Business Administration, or a related field preferred, or equivalent relevant experience.
• Ability to successfully complete applicable pre-employment screening…