ECommerce Associate Sales Manager

Built on a dream and distilled in Austin, Texas, Tito’s Handmade Vodka has been bringing people (and dogs) together over the last two decades. Tito’s Handmade Vodka has gained a reputation for its high-quality vodka, charitable contributions, and its goal to make people happy while making the world a better place.

Director of eCommerce Sales

Collaborate and support the Director of eCommerce Sales to ensure all pillars within the eCommerce channel are properly executed. Work cross-functionally (trade, brand, national accounts, customer marketing) to provide day-to-day selling into the eCommerce channel through a wider and deeper reach into expanded digital shelf universe. Execute eCommerce plans, visibility, and selling tools for national trade sales/programming initiatives and 4th tier digital shelf platforms and vendors (Door Dash, Instacart, City Hive, Salsify).

Additional focus on executing programs, tactics, and tools to sell and activate across national and regional accounts, pure play accounts, and local stores. Audit accounts locally to maximize opportunity online to match in-store distribution.

• Execution/implementation of eCommerce assets, sales tools, and incremental opportunities across major programming windows and evergreen programs.
• Integration of strategy, data, and results from brand platforms and agency team into selling tools and programming decks.
• Manage internal creative team timelines and key development milestones to ensure effective eCommerce-specific content is captured and used for base asset packages and national programs when applicable.
• Develop and deliver documents/sales materials and training tools for key sales and field sales discussions.
• Manage and maintain the process to audit retailer and distributor websites to ensure digital content accuracy.
• Lead publication efforts of key brand content across retailer websites and distributor team’s digital portals throughout the calendar year.
• Proactively suggest and recommend ideas to improve our eCommerce plans.

• Work with Director of eCommerce Sales and cross-functional sales and marketing teams to create/present custom ecommerce programming submissions.
• Priority RFP’s i.e. Raley’s, Hy-Vee, ABC, Amazon.
• Source custom materials/POS that may be needed for omni-channel retailer programs (grocery pick-up, delivery, etc.).
• Track and coordinate resizing needs and creative requests across digital assets for execution and publication.
• Distributor Management & Support:
  Provide assets when needed and approve digital assets prior to publishing. Communicate brand creative and communication standards to external parties.
• Manage legal process and guidelines on eCommerce programming.
• Assist with monthly landscape analysis to ensure publishers go live and quarterly program recaps/distributor engagement presentations and training sessions are captured.

• Build, track, and manage digital assets within Bynder (DAM/DAL), create occasion-specific collections and track creative insights, downloads, engagement, etc.
• Create report cards/dashboards to monitor and provide recommendations relating to site functionality for retail teams, including search and navigation capabilities, promotional opportunities, digital shelf accuracy, social media execution.
• Support eCommerce dashboard and additional digital and eCommerce insights to share with internal teams/leadership, as well as distributor teams.
• Leverage insights from shoppable media team to create recommendations and sales stories for retail team/customer meetings.
• Support across Salsify platform including, but…