Used Equipment Sales Executive

The Opportunity:

Used Equipment Regional Sales

Contract:

Permanent

Location:

Darlington, Durham The Briggs Equipment Group is a leading provider of asset management and maintenance solutions across the UK and Ireland. If you don't feel like you meet all of the role criteria outlined below please don't let that discourage you from applying. The purpose of the Used Equipment Regional Sales role is to drive the sale and long-term rental of refurbished used equipment within a designated territory, identifying and converting opportunities with both new and existing customers.

You will be responsible for proactively generating leads through a variety of channels, including cold calling, telemarketing, Linked In networking, marketing campaigns, and industry referrals, while also managing and converting inbound enquiries. Working closely with the New Equipment Sales team, you will share market intelligence, customer opportunities, and leads to maximise sales growth across the wider business and deliver the best possible solutions for customers.

The Impact you will have:
Sell refurbished used equipment and associated service and maintenance contracts to new and existing customers. Promote and secure finance solutions, including long-term rental, lease purchase, and other funding options to support customer requirements. Maximise revenue opportunities by identifying and promoting additional products and services, including driver training, tyres, forks, LOLER inspections, and maintenance solutions. Develop and implement an effective territory and account plan to ensure comprehensive market coverage, maintaining accurate customer records and updating Salesforce and other systems with relevant information.

Build strong relationships with customers, suppliers, and internal stakeholders to deliver an exceptional customer experience throughout the sales process. Respond promptly to all inbound enquiries, with a strong focus on converting opportunities into face-to-face customer meetings. Conduct site surveys and prepare accurate, professional quotations within agreed timescales. Promote Briggs' used equipment offering by encouraging prospective customers to visit local Briggs facilities and view available stock.

Ensure equipment orders are processed accurately and efficiently, coordinating with internal teams to meet customer expectations. Manage the sales process through to delivery, ensuring equipment handovers are completed professionally and customers are fully satisfied with their purchase. Work to a structured sales plan, organising customer visits and travel schedules to maximise prospecting, selling time, and territory coverage. Collaborate closely with New Equipment Sales colleagues, supporting joint sales initiatives, blitz days, lead sharing, and other business development activities.

Take ownership of your personal development by continuously enhancing product, industry, and application knowledge through training and self-development. Undertake any other duties reasonably required by the Regional Sales Manager to support the success of the business. What will help you to excel in this role:
Proven experience in a similar sales role, ideally within the materials handling, logistics, capital equipment, or related industries. Strong ability to influence, negotiate and build lasting customer relationships. Demonstrable track record in direct sales, preferably involving capital equipment or materials handling solutions. Commercially aware with a good understanding of market trends, customer requirements and industry developments. Knowledge of storage, warehousing and logistics operations would be advantageous.

Experience in account planning, territory management and sales pipeline development.…