Consumer Marketing Senior Manager, GEMTESA

US-Remote

Full time

R01608

Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner.

For more information on SMPA, visit our website  or follow us on Linked In.

This position reports to the Sr. Director, Consumer Marketing and is part of the GEMTESA Marketing team, which works to support the success of GEMTESA, our flagship treatment for overactive bladder (OAB). The role will lead tactical execution of our direct-to-consumer (DTC) and direct-to-patient (DTP) programs for GEMTESA. This is an opportunity for a proactive, curious marketer who wants to learn and grow in marketing, contribute to patient/consumer strategy, and partner effectively across the organization and with external agencies.

• Lead day-to-day execution of DTC and DTP programs, including Point-of-Care, digital and social media, patient ambassador and influencer programs, and CRM.
• Manage agency partners, timelines, and scope to deliver patient/consumer content and campaigns on time and aligned with brand strategy.
• Partner with HCP Marketing, Market Access, Patient Support Services, and agency partners to ensure integrated, timely execution across omnichannel touchpoints and the patient journey.
• Build measurement and optimization plans, ensuring all touchpoints integrate with the consumer/patient omnichannel ecosystem.
• Apply patient insights, segmentation, market research, and analytics to evaluate program effectiveness and optimize messaging, channel mix, customer experience (CX), and campaign performance.
• Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
• Support PR initiatives, including strategic partnerships and earned media execution.
• Obtain approval of marketing materials through the internal review process, ensuring compliance with regulatory and legal requirements.
• Champion patient perspective and materials through field training and sales communications.
• Contribute to GEMTESA brand strategy, omnichannel planning, and CRM/digital campaign development with cross-functional stakeholders.
• Adhere to customer privacy and compliance practices.

• Passionate about making a meaningful difference for patients.
• ONE team mindset: collaborates across functions and builds productive relationships to plan and execute DTC/DTP initiatives.
• Excellent communication and interpersonal skills, including the ability to manage agency partners.
• Proactive and action-oriented, with the ability to prioritize and manage multiple projects in a fast-paced environment.
• Curious, fast learner who adapts quickly and embraces unfamiliar tasks.
• Strong project management skills, with proven ability to manage interdependencies and competing deadlines and deliver on time, on budget, and against business objectives.
• Strong business acumen and analytical skills.
• Innovative mindset that challenges the status quo to deliver impactful patient experiences and brand growth.
• Commitment to healthcare compliance SOPs.

• Bachelor’s degree in business, marketing, or related field required. MBA preferred.
• Minimum 6 years of relevant experience in biotech or pharmaceutical industry with bachelor’s degree or equivalent years of work experience
• Experience with planning, piloting, and scaling…