Sales Director, Canada

Founded in 2018, Luma Financial Technologies (“Luma”) has pioneered a cutting-edge fintech software platform that has been adopted by broker/dealer firms, RIA offices, and private banks around the world. By using Luma, institutional and retail investors have a fully customizable, independent, buy-side technology platform that helps financial teams more efficiently learn about, research, purchase, and manage alternative investments as well as annuities.

Luma gives these users the ability to oversee the full, end-to-end process lifecycle by offering a suite of solutions. These include education resources and training materials; creation and pricing of custom structured products; electronic order entry; and post-trade management. By prioritizing transparency and ease of use, Luma is a multi-issuer, multi-wholesaler, and multi-product option that advisors can utilize to best meet their clients’ specific portfolio needs.

Headquartered in Cincinnati, OH, Luma also has offices in New York, NY, Miami, FL, Zurich, Switzerland and Lisbon, Portugal. For more information, please visit Luma’s website .

About the role

We’re looking for a driven sales professional to lead our growth in the Canadian structured notes market. Luma has strong relationships in Canada and is already operating in this market. The successful candidate will be responsible for driving growth in Canada and establishing Luma as the independent, multi-issuer platform of choice for Canadian distributors of structured notes.

Luma is a leading structured notes platform across the United States, Latin America, and Europe. In this role you will lead the commercial strategy and its execution: identifying and winning distribution clients, building relationships with Canadian issuers, and partnering with our Americas Bank and Broker Dealer team on ongoing client management once accounts are live.

Success in this role depends on a strong existing network across the Canadian notes market and deep knowledge of structured products.

What you'll do

Market Development and Growth

• Lead the execution of Luma’s Canada expansion strategy and drive revenue growth for the Canadian structured notes market.
• Identify, pursue, and win new distribution clients across Canada, including independent and bank owned investment dealers, advisors, family offices, and other distributors of notes.
• Build the pipeline of prospects, drive sales efforts, and set = commercial priorities.

Distributor and Issuer Relationships

• Deepen and expand existing relationships across buy side independent broker dealers.
• Develop and maintain relationships with Canadian structured notes issuers, helping extend their distribution reach and empowering to extract value from the Luma platform.
• Coordinate issuer-related initiatives with Luma’s head of issuer relations.
• Serve as the interface between Canadian partners and the Luma team.

Market Positioning and Advocacy

• Champion Luma’s multi-issuer, independent approach to platform technology with Canadian distributors of structured notes.
• Monitor Canadian market dynamics, product innovation, and regulatory developments to refine Luma’s positioning.
• Represent Luma at industry events, conferences, and client forums to build brand presence and market credibility.

Cross-Functional Partnership

• Partner with Luma’s Americas Bank and Broker Dealer team on ongoing client management and service for Canadian accounts once they are live.
• Work with Product, Technology, Operations, and other involved teams to ensure smooth onboarding and client success, including any Canada specific platform requirements.
• Act as the voice of the Canadian client, providing actionable feedback to inform product development, platform enhancements, and workflow priorities.

Qualifications

• 5+…