Complex Director of Sales - Casa Marina Key West Curio Reach Curio Hilton

Complex Director of Sales – Casa Marina Key West Curio and The Reach Curio by Hilton () Job Number:
Work Locations

Curio Casa Marina Resort, 1500 Reynolds Street, Key West, 33040

Join the leadership team at Casa Marina Key West and The Reach Key West, both part of Hilton’s Curio Collection, as our Director of Sales. Following a recent brand repositioning, Casa Marina has emerged as a refreshed icon of coastal luxury, while The Reach offers an intimate, boutique‑style experience with Key West’s only natural sand beach. This role is ideal for a strategic and creative leader with a passion for storytelling, team development, and driving revenue across leisure, group, and lifestyle segments.

A Director of Sales is responsible for maximizing the value of the asset by driving above‑market topline revenues and creating a world‑class culture, to attract and retain the very best talent, across specific commercial functions. Hilton is seeking strategic leaders who understand how to bring people, process and performance together, to create a winning formula.

Hilton’s Commercial Services organization is comprised of team members driving our sales, revenue, marketing, catering and events management, call centers, and analytics functions. These functions are the core of Hilton’s “commercial engine” and are essential to Hilton’s ability to drive profitable growth.

The primary responsibilities of this position are to lead the group, transient, and catering (where applicable) sales team at your hotel/complex and deploy business strategies that are creative, dynamic and impactful towards achieving your hotel's annual budget and crossover targets.

As the Director of Sales, you will be responsible for overseeing commercial strategies for your sales team. Your goal is to improve the performance of the sales team by connecting strategy and business processes. Business processes should be designed to impact revenue streams, including Rooms, Catering and Events. Key deliverables for this role are to set deployment, team composition, and provide a cadence of activities that are a "predictive and prescriptive" approach to drive performance.

In this role, you should possess strong leadership, communication, and networking skills. You will facilitate the delivery of the Americas Commercial Operating Model pertaining to rooms (and banquets) sales.

• Contribute to the hotel’s Annual Multi‑Year Strategic Intentions and Commercial Strategy, in partnership with the hotel commercial leadership team and regional sales, revenue and marketing support.
• Directly accountable for setting the strategy and delivery of hotel’s sales targets including Direct Selling Revenue Streams, including group rooms, banquets, catering, business transient and leisure transient.
• Work with Hotel’s Commercial Leadership to ensure that Business Review Guidelines (current to +5 years) and Group Pricing & Rate Quotation Strategies are in place in order to maximize all pricing components of sales and catering opportunities and achieve positive group market share.
• Strategically align sales activities and outcomes with established optimal mix, contribute to the accuracy of revenue forecasts, while executing strategies for different demand periods and the retail and group pricing targets established.
• Understand and contribute to the maximization of profits in line with GOP and EBITDA targets.
• Operate within departmental expense budget and forecasts.
• In collaboration with hotel’s commercial leaders, contribute to the development of knowledge of all competitor and market activity.

• Lead daily and weekly business review and sales strategy meetings.
• Manage and execute monthly, quarterly, and annual APEX performance process with eligible sales team members.
• In collaboration with DOSM, contribute to the commercial strategy plan pertaining to sales, socialize and amend plan on a consistent basis.
• Development and oversight of hotel’s sales site visit strategies and approach.
• Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools.
• Responsible for…